Rewrite the Script
Diversity, Equity and inclusion (DE&I) is a key focus of the brand communications industry with the goal of continuing the industries support of a society that is free from any form of exclusionary practice. As the voice of the creative youth, the Loeries Youth Committee (LYC), in partnership with Meta, has created a DE&I checklist tool specifically for the brand communication industry. The tool is designed to help further the goals of the Unstereotype Alliance, convened by UN Women, which is a key initiative for Meta and the Loeries. The DE&I checklist tool will be freely available to brands and agencies to help them evaluate the diversity and inclusion in, not just the final piece of work that is being created, but also in the way they put diverse teams together to create such work.
The manifesto video, entitled ‘Rewrite the Script’, was created by the Loeries Youth Committee and produced by TopLevelFilms, a production house founded by up-and-coming director, Tshegofatso Mahlong. Watch video
For more information on the checklist and the DE&I checklist tool, please click here.