Loeries launches an empowerment focused youth committee

In the continuous effort to enrich the brand communication industry and support youth empowerment the Loeries, in partnership with Facebook Africa and UN Women South Africa Multi-Country Office, have launched the Loeries Youth Committee Mentorship Programme. The committee comprises 15 dynamic young professionals selected from across the African continent via an application and interview process for brand communication professionals under 30 years old. They will be mentored by the Loeries Board, Facebook and UN Women so that they can act as a voice for the youth in the industry.

The members selected for the committee are:

Adam Tate, Strategist, Wunderman Thompson
Ahmed Abd El-Moneim, Marketing Manger, COW
Alexandra Kotchoubei, Marketing/Events, Topco
Faruq Alimi, Senior Copywriter, Noah's Ark Communications
Joey Gordon, Art Director Intern, Joe Public
Josephine "Joss" Ng'ang'a, Creative, Isobar
Kayla Roelofsz, Product Designer, Luno
Kgantshe Tau, Account Director, Saatchi & Saatchi
Luzuko Tena, Social Media Lead, MediaComm
Phike Mokuene, Social Media Lead, Clockwork
Tameron Kareise, Learning UX Designer, Nelson Mandela University
Zakiyya Karim, Design/Illustration, Ogilvy

Loeries have collaborated with Unstereotype Alliance to host masterclasses and webinars to help change the narrative of unstereotyping, and the newly formed Loeries Youth Committee mentorship programme is the natural next step. 

The Loeries Youth Committee’s objectives include the amplification of positive societal messaging amongst the committee’s peer group and a structured platform for networking & the transfer of skills with the view of ensuring that top talent remains in the industry. The journey also provides a mentorship to upskill and provide an acceleration path. Facebook Africa will host sessions with the committee to train them during their one-year tenure with the view of helping empower the committee members with the strategic tools and thinking required to deliver their objectives.

Loeries Chairperson Fran Luckin, Loeries CEO Preetesh Sewraj, Dawn Rowlands, Suhana Gordhan and Gaby de Abreu are the five Loeries board members who will mentor the committee to identify gaps within the industry and tackle youth-centred issues, while giving them guidance as they grow in their own career journeys.

The committee will have a one-year tenure post-which selected members will retain a life-time membership to the body as advisors to the next round of committee members.