Instagram Student Challenge 2020

Welcome to the Instagram Challenge for Students – one of the most exciting categories of the Loeries! You are amongst the most creative young people in Africa and the Middle East. This challenge gives you an opportunity to show the world there is no problem your creativity can’t solve. Winning this challenge, rewards you with a Loerie and an all-expenses paid trip to Loeries Creative Week in August 2020, to collect the coveted bird yourself.

The 2020 challenge is to create a mobile first (IG) campaign for Underage drinking in association with – the Association for Alcohol Awareness and Responsibility.


Underage drinking has been called ‘the silent crisis’ in South Africa.

It affects children as young as 4 years old and doesn’t discriminate between race or social status. 

Many don’t realise the extent or implications of underage drinking.  In fact, many parents, adults and caregivers inadvertently encourage it through practices like sending kids to buy alcohol or sending kids to fetch it from the fridge or liquor cabinet.  Alcohol has become normalized, or even glamorized, in society which has left our children vulnerable.

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2019 Winners:

A Gold Loerie went to Vega School Johannesburg for ‘Know Her Name’
(Vini Xavier, Tshegofatso Kwele and Cara Brauckmann).  

A Bronze Loerie was awarded to Mandela University, Port Elizabeth, for ‘Changing the Conversation’
(Sibuyiselwe Nhlangwini, Thembelihle Buthelezi and Mseki Ludwe Mkinase).

To download the brief for the 2020 Instagram Challenge click here