Title
Smash the Label
Agency / Entrant
Ogilvy Johannesburg
Brand
ABInBev - Castle Lager
Product
Castle Lager
Business sector
Beverages/Alcoholic
Entry ID
MI1A-19-12442
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Credits

Regional Agency Group
Ogilvy EMEA

Agency
Ogilvy Johannesburg

Account Management
Greg Pfuhl, Ashley Seko, Sandra Stacey

Agency Art Director
Suzanne Jenner

Agency Producer
Debbie Dannheisser

Animation Company
Black Ginger, The Mill – Oison Driscoll, Eddie Adnall

Art Director/Stylist
Wigwam, Gabrielle de Gersigny, Merle TItus

Brand Representative
Andrea Quaye, Vaughan Croeser, Kudzi Mathabire

Chief Creative Officer
Pete Case

Cinematography
Jamie Ramsey

Creative Director
Terry McKenna, Gregory King

Designer
Amori Gerber, Natasha Fourie

Editing Company
Deliverance

Editor
Gordon Midgely

Executive Creative Director
Mariana O'Kelly

Film Director
Kim Geldenhuis

Film Production Company
03

Performance
Roelof Van Wyk, Marcello Adams, Ruan Els, Adrian Le Roux, Hein Oosthuizen, Natalie Celliers, Matte Painting, Rob Muir, Rashieq Sasman

Post Production Facility
Black Ginger

Producer
Tracy-Lee Portnoi, Marc Bloch, Jo Barber

Recording Studio
Produce Sound

Set, Staging & Lighting
Sean Maddock Wilkins

Strategist
Gabi Bernstein

VFX Operator
Michael Mostert, Marco Raposo de Barbosa, Darrin Hofmeyr, Angelo Beceiro Collinicos, Dylan Palmboom, Daniel De Jager, Douw Van Niekerk, Sven Hohmeir, Jean Redelinghuys, Carelize Jacobs, Tyla Koen, Tlou Mathapo, Aaliya Moola, Stefan van der Sandt, Thabang Chuene

Writer
Stephanie van Niekerk