Jury President

Mariska Oosthuizen
Head of Brand Group Marketing, Sanlam

I am a creative strategist and marketer who believes in the power of brand and finding creative solutions to business problems. After obtaining a law degree I decided to do something a little more creative and joined the exciting world of advertising. I have honed my strategic marketing skills over the past 20 years first working at a number of South Africa’s biggest advertising agencies on some of the country’s most iconic brands before venturing into brand consulting at Yellowwood Brand Architects. And most recently as the Head of Brand at Sanlam (one of South Africa’s biggest financial services organizations). I believe in the ancient art of storytelling and that relevant well-crafted creative ideas have the power to change behavior. If I had to sum myself up in one word it will be ‘why?’. I am curious by nature and seek the truth not just when it comes to brands but also in life. I believe that fun is one of the most underrated values and that if you enjoy what you do, you do better. When I’m not working I spend time with my two small humans experiencing life through and with them, helping them find the answers to all their “why’s”. Brand accolades include;  TOP BRAND AT THE BOOKMARKS 2019, TOP CLIENT REPRESENTATIVE AT LOERIES 2018, TOP BRAND AT LOERIES 2018, LOERIES GRANDPRIX 2018, 2x SILVER ONE SHOW AWARDS 2018, BRONZE GLOBAL AEGIS MEDIA INNOVATION AWARD 2018, BRONZE ONE SHOW AWARD 2016, TOP BRAND AT LOERIES 2015, BRONZE CANNES AWARD 2015, 4X GOLD MIDAS 2015.



Ranti Atunwa
Executive Creative Director, TBWA\Concept

Ranti, who was born in 1977 in Buea, Cameroon has always had a passion for
the creative arts. In primary school he got into trouble drawing caricatures of his
teachers and posting the drawings on the school notice boards.
An avid illustrator and painter, Ranti has a BA in Fine Arts from Obafemi
Awolowo University, Ile-Ife in Nigeria. He’s also amassed over a decade of
experience in art direction, design, creative strategy, copywriting, concept
development and production. His career started with MC&A Saatchi but it could
have all gone wrong as he also got an offer on the same day to go work for a
new generation bank. We are positive that bank dodged a bullet. He’s worked in
top agencies across the country – Insight Publicis, FKG2, SO&U Saatchi &
Saatchi and developed pan-African and local campaigns, winning quite a few
awards along the way.
As Executive Creative Director of TBWA\Concept Nigeria he’s worked on award
winning campaigns for Indomie Noodles, Guinness, StanbicIBTC Bank and MTN
to mention a few.
When he is not working he’s most likely surfing in Tarkwa Bay Beach, bungee
jumping of the 100ft platform in Soweto or studying African mythology.

Toufic Beyhum 
Creative Director, Advantage Y&R 

In just over 3 years since joining Advantage Y&R, Toufic has helped push the standard of advertising in Namibia to a new level. During this time, the Agency has picked up 3 Silver and 2 Bronze Loeries, a gold Epica, a gold Lucie Award (NYC), second-place at the Cannes Act Responsible Exhibition and Namibia’s first-ever Cannes shortlist.

In the span of a 22-year career, Toufic has worked at Leo Burnett, BBDO and McCann in Dubai, Berlin and New York. He also worked as a Senior Creative/Mentor for 3 years at the School of Communication Arts in London, the world’s most-awarded ad school. Outside of advertising, he has shot an award-winning documentary on the Bedouin of Petra, published a book of photography and run a gallery in Berlin. Some of his photographic work is part of the permanent collection at LACMA & Frances Lehman Loeb Art Center.

Adelaide McKelvey 
Group Sales and Marketing Director, JCDecaux sub-Saharan Africa

Adelaide McKelvey is currently the Group Sales and Marketing Director for JCDecaux sub-Saharan Africa. She held the position of Managing Director for Sub-Saharan Africa for three years prior to this. She is a sales and marketing expert with over 22 years experience.

She has extensive knowledge and in an depth understanding of markets across the continent

Effective June 2019, Adelaide will be working as an independent on a new venture.

She is a firm believer in the concept of Shared Value, which she is looking to incorporate into her work. With Shared Value being at the core of JCDecaux business model, Adelaide continues to work with the OOH Media giant as well as many other large corporations on this strategic topic

Adelaide sits on a number of industry advisory panels and was awarded Industry Media Legend award in 2011. She sits a OMC Board member.

Kate Fordyce
Head: Agency Woolworths Marketing, Woolworths 

At the helm of the in house creative agency at Woolworths and currently responsible for marketing strategy and execution across the brand, Kate’s world is one of brand-building at the relentless pace of retail. With a background both at creative agencies,in leadership roles at TBWA\Hunt\Lascaris and Ogilvy Cape, and ‘on the client side’ at Sanlam, she loves the unique challenge of effective engagement within the increasing convergence of customer,commerce, content, channel and creativity


Kirsten Niehaus
Internal Communication and Art Manager, Nando’s SA

With a Business Science Finance degree from UCT, Kirsten has an eclectic mix of skills and experience, including time spent in luxury apartment property development and four years in Botswana where she founded and managed a casual dining restaurant know as ‘The Chicken Chief’. A bigger ‘chicken chief’ in the form of Nando’s came calling and Kirsten has spent the last several year sin the company’s marketing department.

She’s picked up a lot of metal along the way, including several BASA awards, a Loeries Bronze and Loeries Grand Prix. Kirsten is currently focusing on the development of a multi-platform internal communications strategy for Nando’s 8,000 employees.With recent awards including a Silver Quill 2018 and several SA Publication Forum Awards 2018(including runner-up for best internal magazine), it’s clear her work in this area is packing as much punch as Nando’s XXX-Hot PERi-PERi!