MasterClasses Schedule

Loeries MasterClass - 16 August 2018

The MasterClasses are hosted the Durban ICC on Thursday 16 August - a day before the Seminar and the first Awards nights. There are 8 sessions (4 morning and 4 afternoon) with around 100 people attending each workshop.

South African agencies, did you know that MasterClasses can be claimed under category F (Informal Training) in the B-BBEE Codes of Good Practice. You can record the cost of tickets as Skills Development spend and points for attendance will be obtained.

Details of each MasterClass content, target audience and speakers, click on the tabs above or the times below.

10h00 - 13h00 Topic 14h00 - 17h00 Topic
Put experience at the centre of your organisation
Gagasi FM
uDarkie, the evergreen economic driver
Goliath and Goliath What's your story: Steps to build a personal brand
Data-driven creative
Google The unskippable future of advertising Raizcorp Are creative entrepreneurs born or made?
Women in Marketing Female representation and the media - who controls the narrative? Shared Value Africa Initiative & Discovery Profit and purpose - uneasy bedfellows?

Details of each MasterClass content, target audience and speakers, click on the tabs above or the times above.

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Morning Classes: 10h00 - 13h00


Morning Sessions 10h00 - 13h00
Host: Accenture
Topic: Put experience at the centre of your organisation
How do you become a truly responsive, innovative organisation that is able to respond to an ever changing, complex and fragmented customer landscape? How do you unlock and enable your brand, data, culture, product and environment to ensure that you are building an experience driven organisation? In other words… how does one become a Living Business – placing design at the heart, and enabling your people to be able to shift and reshape as the external environment and expectations change. Where does one start, and what are the vital signs to measure your organisation against? 

In this workshop, we'll be covering some key aspects of creating the next generation organisations, including how to:

- Embed design at the core of your organisation, ensuring you consider and involve the customer throughout, resulting in something end-users love, and benefitting the business as a result… a human-centric approach to deliver innovative services to market.

- Develop and nurture an organisational culture, driven by a common purpose and vision, that inspires creativity and where people are encouraged to think differently, accelerating the move toward a culture of design and innovation.

Use the power of combining Data and Design together can help you in delivering truly transformative experiences, service systems that can sense and respond to your customer's ever changing needs.

Target audience:
Managers and executives who are interested in applying design methodologies to improve the effectiveness of their organisations  - finding new ways of collaboration within the modern workplace, and driving innovation in servicing their customers. Delegates should ideally be experienced managers, involved with shaping business and product or marketing strategies with the aim to drive change in their organisations.
Presented by: 
Marcel Rossouw, Design Director for Fjord

Marcel Rossouw is the capability lead for Design and Innovation at Fjord South Africa, part of Accenture. He has been active in the digital design and communication industry for over 18 years, creating shared human experiences through integrated use of digital channels and new technologies.

Marcel is passionate about design strategy and fostering design led innovation. As a design director he has keen interest in nurturing leadership and cultural change in organisations.

Host: Goliath and Goliath 

Topic: What’s your story: Steps to build a personal brand
The masterclass will be centered around authenticity and provide guidance and tips on how to craft a personal brand. Being a freelancer/entertainer I’ve realised that there’s never been a better time to put yourself out there. There are so many free platforms available nowadays so if you have a smartphone, data and an idea you have no excuse really. The class will provide a couple of hacks, focus on what content to put out and how to remain consistent with it. 

Target audience:
This class is perfect for anyone wanting to tell their story and build an online presence using social platforms.

Presented by: 
Donovan Goliath

Donovan David Goliath (true story) is a Caucasian looking coloured guy from Mthatha who speaks Xhosa.

As strange as it may sound this is how the multi talented artist rounds off who he is. Born in the Eastern Cape, Goliath left his lucrative advertising hob for a full-time career in comedy. He has no blood relation to business partners, Kate, Nicholas and Jason Goliath, but he simply shares a passion for the same sector.

Host: Google 

Morning MasterClass:
Topic: The unskippable future of advertising
Consumers are flooded with an overwhelming amount of content and cutting through is a challenge for brands. To create advertisements the consumers choose to watch, brands need to understand that the language of ads is changing and adapt to a new type of creative storytelling with ads that are built for attention. With research from over 100 experiments from our Unskippable Labs team, we'll unpack the methods and best practices that will make your ads more effective and 'unskippable’.

Target audience:
All mid to senior creatives and marketers.

Presented by: 
Billy Corbyn, Creative Director, Unskippable Labs

As Creative Director & Head of Google’s Unskippable Labs, Billy’s mission is to collaborate with brands and their agencies to implement an advanced experimentation program. One which investigates and extracts data led learnings from current and emerging consumer behaviours to build and advance effective YouTube creative strategies.

Host: Women in Marketing (WiM) Africa

Topic: Female representation and the media – who controls the narrative?

The stereotypical portrayal of women in the media and on our TV screens is nothing new. But with issues around equal pay, gender equality and global movements like #MeToo and #TimesUp, isn’t it time to look at the role the advertising and marketing industries have to play and which areas of the sector can effect the most change?

Globally only 3% of creative directors are female and out of the top 50 most influential CMOs only 18 are women (2017). This masterclass will focus on the impact the under representation of senior female executives at the very top of our organisations has on the portrayal of women in the media, and the effects on our society and culture.

This session is brought to you by Women in Marketing (WiM) Africa as it launches on the continent. WiM is a global network of senior managers and c-suite marketing and creative professionals formed to educate, inspire, connect and recognise women in the industry.

Senior Managers, Directors, CMOs/CCOs
Senior Creatives, Brand / Marketing / Content Managers and Directors

Zumi Njongwe, Marketing & Innovation Director, Diageo South Africa

Zumi Njongwe has been named marketing and innovations director for Diageo South Africa. With her appointment, Njongwe takes responsibility for further growth at Diageo locally.

Njongwe has spent the last two years in Ethiopia as marketing and innovations director at Diageo’s Meta Abo Breweries. She also led the establishment of ETEAGE (“queen” in Amharic), a women’s network within Diageo which drives coaching, mentorship and empowerment of women in order to contribute to the diversity agenda.

Njongwe has been with Diageo since 2005, working in various roles across Africa and in London. Prior to her role in Ethiopia, she held a number of roles in the Diageo business, from marketing manager on J&B to regional marketing manager for Guinness (Africa), responsible for Cameroon, Nigeria, Kenya and Ghana, until she was portfolio manager of whisky, leading the development of the category and strategies to deliver business results for the category. She was also an active member of the marketing leadership team driving the talent agenda and team training, as well as leading the Spirited Women of Brandhouse (SWOB) initiatives. She holds a BSC (chemistry and psychology) and honours degree in psychology.

Diageo owns the five of the top 10 whiskies in SA (Johnnie Walker, J&B, Bells, Vat 69 and Black & White) and is a market leader in vodka and rum with Smirnoff and Captain Morgan; and it also leads the fast-growing premium gin category with Tanqueray.

Fahmeeda Casim-Surtee, Chief Executive Officer, DStv Media Sales

Fahmeeda Cassim-Surtee has been involved in the media industry for over 25 years Fahmeeda is the CEO of DStv Media Sales. DStv Media Sales is responsible for creating media solutions for Brands/ Marketers  across a variety of channels on the DStv Platform across the African continent. Prior to her journey at DStv Media Sales, Fahmeeda has held a variety of positions in media including freelance sports journalism for both radio and print mediums. 

Fahmeeda holds a variety of qualifications in media management, journalism, strategic marketing, business management and executive development.Some of her achievements include being nominated for Women of the Year, co-authoring a book on branding and 2010, and setting up a foundation for women in sport in South Africa.

Suhana Gordhan, Creative Director, FCB Africa


Suhana Gordhan is a Creative Director at FCB Africa. As the current chairperson of The Loeries, she is also known as ‘The Chair Aunty’.

This Aunty is passionate about the art of copywriting and loves parenting an idea well enough so that nobody molests it along its journey from birth to maturity. She believes that the best agency-client relationships are more marriage and less bondage. She entered the advertising industry in 2001 and has worked on some of the country’s much-loved brands at agencies like Ogilvy, Black River FC, NativeVML and Net#work BBDO.


Emma Reeves, Executive Director, Free The Bid

Emma Reeves has an extensive background as a Creative Strategist working across all aspects of cultural communication and new media in the print, digital and live space. Emma became the Creative Director of the highly influential MOCAtv in 2012, a part of the YouTube original content initiative funded by Google, radically changing the landscape of access to art in the digital realm while managing and creating digital engagements. Whilst at MOCA, Emma programmed and oversaw production on the game changing, interdisciplinary cultural event Step and Repeat in 2014 and 2015.

Previously, Emma worked in documentaries and TV production in London before joining Gorgeous Enterprises from 1996 - 1999 working with Frank Budgen on his seminal work for Playstation and Guinness as well as multiple award winning commercials with Chris Palmer.

After Gorgeous Emma joined Jefferson Hack at the Dazed Group in London from 1999 until 2007 working as photo director for Dazed she also helped found Another Magazine and Another Man. Emma then moved to New York to oversee the branding agency Li, Inc working with Patrick Li for three years prior to moving to LA in 2012. Emma continues to live in Los Angeles.

Since January 30th 2017 Emma has been Executive Director of Free the Bid, a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.

Andrea Opoku, Director in Marketing CIC & Founder, WiM Africa


Andrea has been a founding member of the Women in Marketing (WiM) network since its creation in 2004 when it was part of the Chartered Institute of Marketing. In December 2017 she was brought on as a Director to support the activities of the organisation which had recently been formed as a Community Interest Company (CIC). Andrea has led onWiM’s global expansion strategy, specifically on the African continent, hence the launch of WiM Africa.

Andrea runs a strategic marketing and branding consultancy and was formerly Executive Director at BSP Media International, a UK-based market and industry intelligence provider – producing and delivering conferences and industry events on Technology, Media and Telecoms across Africa.

Andrea’s career began at a multimedia software publishing company in Paris and over a 10-year period moved into campaign management and communications roles in property, education, food retail, men’s fashion, office design and build, and outdoor adventure sports.

Andrea trains and lectures on marketing planning, social media and digital marketing strategy; she also blogs and writes about marketing, business and Africa.


Nunu Ntshingila, Regional Director, Facebook Africa

Nunu Ntshingila is Facebook’s Head of Africa, with responsibility for leading the team that engages with agencies and brands in Africa to help them make the most of the company’s products including Facebook itself, Instagram and related services.

She is passionate about the role of technology in driving social inclusion in Africa and about Facebook’s mission of giving Africans the power to build community and bring the world closer together.

Before joining Facebook, Nunu helped drive the creation of Ogilvy’s network in sub Saharan Africa, which spans some 34 countries. During a long career at Ogilvy & Mather South Africa, Nunu served as Managing Director of Ogilvy Johannesburg, Chief Executive Officer of the Ogilvy Group, Chairman of Ogilvy Africa and member of the Ogilvy Worldwide Board. A graduate of the University of Swaziland and Morgan State University in the US, Ntshingila has also held senior marketing positions at Nike SA and the South African Tourism board.

Nunu has served on a number of boards including Telkom, Old Mutual, Transnet, and the Victoria & Alfred Waterfront Property Group. Today she serves as a council member of the Women’s World Banking Council. Nunu has received a Lifetime Achievement Award from the Financial Mail for her work in leading and transforming the advertising business in South Africa. In 2016 she became the first woman to be inducted into the Loeries Hall of Fame in recognition for driving creativity in Africa.

Leigh Andrews, Editor in Chief: Marketing & Media,

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at and Lifestyle contributor. Leigh is passionate about issues of inclusion, equality and diversity, and was the only South African finalist shortlisted for the Women in Marketing #WIMawards2017.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, Leigh writes top breaking news stories interviewing key people in the industry, as well as driving the daily delivery of fresh and accurate content, aligning editorial goals with the strategic direction. Having spent 12 years in the industry, working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's publications, Leigh is at the forefront of all this marketing and media in South Africa.


Leigh Ogilvie, South Africa Ambassador, Free the Bid

Leigh has been directing professionally for twenty years. She started her career in 1997 specialising in African music videos that saw her as four-time SAMA winner amongst other accolades.

In 2003 she transitioned into a multi award winning commercial director for a diverse spectrum of clients both locally and internationally, enjoying repeat business from brand giants such as Diageo, Jim Beam (US) Coca-Cola, Castrol, SAB, Virgin Money, Cell C along with Channel O, Metro FM, Nedbank, A1 (Austria) Ingdiba (Germany) and First for Women.

Locally Leigh is represented by Monkey Films and is the local ambassador for Free The Bid, a global initiative that asks clients and agencies to consider taking a pledge that one in every three way bid be a woman director.

Czerina Patel, Manager: Advertisers Activists Collective, Accountability International

Czerina Patel works for Accountability International (AI), an international civil society organisation that holds leaders accountable for their responsibilities to human rights, equality and transparency. Czerina manages the Advertisers Activists Collective (AAC) Initiative, which engages activists, advertisers, marketers and businesses in promoting equality, with a focus on LGBTIQ (Lesbian, Gay, Bisexual, Trans, Intersex, Queer) inclusion in Africa ads.

Czerina holds a BA in Economics and in Philosophy from Brown University, and a MSc. from Columbia University’s Graduate School of Journalism. Her journalism and broadcast recognitions include the George Foster Peabody Award and three Third Coast International Audio Festival Awards.


Afternoon Classes: 14h00 - 17h00

Afternoon Sessions 14h00 - 17h00

Host: Gagasi FM

Topic: uDarkie, the evergreen economic driver
This insightful session hosted my Gagasi FM focuses on the South African province of KwaZulu-Natal (KZN) - home of the Loeries – and the economic contribution it makes to the country’s economy as well as the overall economic value of the province and its population.

The panel discussion will cover the topics: KZN as an economic powerhouse and the “real” consumers driving the KZN, and South African, economy. Panelists will represent Gagasi FM, Trade & Investment KwaZulu-Natal, Tourism KZN and the Durban Chamber of Commerce.

Target Audience:
This MasterClass will be of great value for custodians of brands and products that generate revenue from the evergreen middle market. The following should attend: Sales Managers, Marketing Managers, Creatives, Content Creators, Media Strategists, Planners & Buyers, Media Managers

Host: Google
Topic: Data-driven creative
Consumer centricity is core to driving purposeful and impactful product development and advertising campaigns. During this session we will explore how we can learn more about our consumers from one of the largest and most real-time data sources available - Search. We will also look how to leverage this data to uncover meaningful insights that can be used as a creative springboard for impactful consumer-first campaigns. Finally, we'll continue our exploration into the world of data to demonstrate how dynamic creative can leverage real-time information to be more relevant to the consumer, context and medium.

Target audience:
All mid to senior creatives and marketers


Presented by: 
Billy Corbyn, Creative Director, Unskippable Labs

As Creative Director & Head of Google’s Unskippable Labs, Billy’s mission is to collaborate with brands and their agencies to implement an advanced experimentation program. One which investigates and extracts data led learnings from current and emerging consumer behaviours to build and advance effective YouTube creative strategies.

Host: Raizcorp

Topic: Are creative entrepreneurs born or made? 
There is a broadly held notion that entrepreneurs are either born or made. Raiz explores this myth and provides a different lens in order to try to answer this question. What if they are neither born nor made? Can a change in perspective turn creatives to entrepreneurs? A MasterClass on entrepreneurial creatives.

Target audience: 
Entrepreneurs, brand managers, creatives, marketers and corporates who want their staff to think more entrepreneurially, from junior and management levels, to executives.


Presented by: Allon Raiz, CEO of Raizcorp

Allon Raiz is regarded both locally and globally as a pioneer and maverick in the business-incubation industry. He is the founder and CEO of Raizcorp which, according to The Economist, is the only genuine incubator in Africa and which currently supports over 500 businesses.

Allon is the author of two best-selling entrepreneurial books – Lose the Business Plan and What to Do When You Want to Give Up. He hosted the first national radio show on entrepreneurship in South Africa in 2004; wrote and hosted the first South African prime-time entrepreneurship reality television show; and created and published an ongoing entrepreneurial cartoon strip. Allon is currently hosting his sixth season of the popular The Big Small Business Show on Business Day TV, and is a regular columnist for Entrepreneur Magazine.

Host: Shared Value Africa Initiative and Discovery

Topic: Profit and purpose – uneasy bedfellows?
Ever wondered how your organisation and the brands you represent can contribute to bringing about change at scale? Is there a way to make money and address a societal issue?

Ask yourself: do you want to work for an organisation that is only focussed on the bottom line?

Join us for a Shared Value Masterclass, where you’ll learn how the right strategy can reconnect profit and social progress. Don’t miss out on your chance to hear how 2017 Shared Value Loeries Gold winner Safaricom made Shared Value work for them – Safaricom is contributing 6% to the Kenyan GDP and they changed 25 million Kenya’s lives for ever.

Shared Value acknowledges that, in order to be sustainable, a business must generate a profit – but this does not have to be at the expense of purpose. Businesses can identify areas where economic and social needs intersect, finding opportunity in the midst of struggle.

Target audience:
This MasterClass is aimed at • Marketers • Brand Managers • Agency Creatives • Senior Level – Decisionmakers: including  CEOs / CMOs / CFOs / COOs /  ECDs /Strategists


Presented by: 
Cindy Langeveld – Director and Co-Founder of Shift Social Development and The Shared Value Africa Initiative

Cindy Langeveld is the Co-Founder & Director of Shift Social Development and Shared Value Africa Initiative. Her early work experience was in International Education as a member of the University of the Witwatersrand’s International Office partnerships team. An entrepreneur at heart, Cindy has been since 2010, honing her business development, marketing and human resource skills in customer facing retail and service environments. It was an Honours degree in Brand Leadership from Vega however which solidified her passion for the power and responsibility of brands to shift society towards a more purpose driven existence and which has led her to her current position at Shift.

Dinesh Govender - Chief Executive Officer for Discovery Vitality and a member of the Discovery Executive Committee

Dinesh Govender is the Chief Executive Officer of Discovery Vitality, and is a member of the Discovery Executive Committee. Dinesh has been with Discovery since 2010, and was previously Discovery’s Chief Marketing Officer. Prior to Discovery, Dinesh was a consultant at McKinsey & Company.  Dinesh holds an MBA from Harvard Business School (2004), and a BScEng (Chemical) from UKZN (1998).


Sanda Ojiambo - Head of Corporate Responsibility, Safaricom (Kenya)

Sanda Ojiambo is the Head of Corporate Responsibility at Safaricom, where she manages the Social Innovation, Sustainability, Environmental Management, Social Policy and the Corporate Social Investment portfolios. Sanda has over 9 years’ experience in multi sectoral policy and development work in the NGO sector working extensively throughout Saharan Africa; and seven years’ corporate sector experience in Kenya.

Tiekie Barnard – CEO and Founder of Shift Social Development and the Shared Value Africa Initiative (SVAI)

Tiekie heads up the all-women team at Shift and SVAI.

Tiekie has over 22 years’ experience in the advertising and marketing industry, of which eight years were as a Director at Net#work BBDO. After leaving the advertising industry Tiekie joined the social development arm of Kagiso as COO and used her advertising experience to create and develop strategies and programmes to address the plight of marginalised communities and work together with private sector, government NPOs and civil society to bring about change. In 2012, Tiekie started her own consultancy business, which resulted in the creation of Shift in 2016. The Shared Value Africa Initiative was launched in 2018, becoming the regional partner of the global Shared Value Initiative.