Creative Future Scholarship - receive a full scholarship to kickstart your career in creative communications

Loeries announces new scholarship initiative with the AAA School of Advertising and TBWA Hunt Lascaris Johannesburg

In its ongoing support of young talent development, the Loeries announced a new partnership with the AAA School of Advertising Johannesburg and TBWA Hunt Lascaris Johannesburg who, together, are contributing to the Creative Future Scholarship.

The scholarship launched in 2008 to support talented youngsters from disadvantaged backgrounds. Since 2015, when the Loeries moved to Durban, it has benefited 11 local students to the value of R8 million, in partnership with Vega.

In tough economic times, the contribution to education is vital and this partnership ensures that the scholarship can continue to benefit young talent.

Pete Khoury, Chief Creative Officer at TBWA Hunt Lascaris Johannesburg challenged other agencies to also sponsor the Creative Future Scholarship. "The more sponsorships the Loeries gets, the wider our talent pool becomes," he said.

About the Creative Future Scholarship

The Loeries initiated the Creative Future Scholarship in 2008 to encourage and enable creativity at grassroots levels, by assisting learners from disadvantaged backgrounds to study brand communication at a tertiary institution.

The Creative Future Scholarship is an incredible opportunity for an aspiring creative and it covers just about everything a learner requires: fees, study materials, accommodation and living expenses. Plus it offers mentorship, internship and employment in the advertising and brand communications industry. Unlike other education funds, this programme goes to high schools across the country, builds awareness and seeks out talented individuals. Through this process, learners who would otherwise be unaware of the opportunities available are brought into the creative industry.

In 2017, the Loeries Creative Future Scholarship was awarded to two young women from KwaZulu-Natal.

Mali Khuzwayo, a Mowat Park High learner, was awarded a 1-year scholarship to Durban’s Vega School of Brand Leadership last year, and has now been awarded a scholarship for a three-year degree at Vega. Zanele Biyela, currently in Grade 12 at Durban Girls Secondary School, will commence a 3-year degree at the Vega School in 2018.

“Both learners are exceptionally talented individuals and I hope this opportunity opens up a new world for them,” said Andrew Human, CEO of the Loeries. “After ten years of the scholarship, I feel that giving talented young people the opportunity to build a future based on their own ideas is perhaps the most important thing that the Loeries does – and of course it’s ensuring that we have a creative future for our industry.”

Said Khuzwayo: “I’ve had an amazing year of learning and doing things I thought I could never do. Leaving would have been heart-breaking. In my world, few people know the creative industry so I didn’t think it would ever be possible for me to follow my passion. My parents couldn’t afford to send me to Vega and I really appreciate what the Loeries has done for me.”

Biyela is also overjoyed by her scholarship: “This feels crazy! I’m in disbelief at the amount of confidence that’s been invested in me by the Loeries. Without this scholarship, my train to success would have been halted by financial constraints. I’m profusely grateful for this opportunity, especially to be supported and mentored by the best in the industry.”

Winners to date:

2017

  • Mali Khuzwayo from Mowat Park High - Vega School of Brand Leadership, Durban.
  • Zanele Biyela from Durban Girls Secondary School will commence will commence a 3-year degree at the Vega School of Brand Leadership, Durban in 2018.

2016

  • Londeka Gumede from Durban Girls High - Vega School of Brand Leadership, Durban.
  • Roxanne Schoon from Durban Girls High - Vega School of Brand Leadership, Durban.
  • Mali Khuzwayo from Mowat Park High - Vega School of Brand Leadership, Durban.
  • Samukelisiwe Faku from Inanda Newtown Comprehensive - Design School South Africa, Durban.

2015

  • Yolisa Motha from Durban Girls’ High School - Vega School of Brand Leadership, Durban.
  • Nomfundo Mcoyi from Durban Girls’ High School - Vega School of Brand Leadership, Durban.
  • Azuri Muhuli from Glenwood High School - Vega School of Brand Leadership, Durban.
  • Wandile Cele from Hillgrove High School - Vega School of Brand Leadership, Durban.
  • Melissa Paterson from Durban Girls’ High School - Design School South Africa, Durban.

2014

  • Banzi Kasana from South African College High School in Cape Town is in his third year at AAA School of Advertising in Cape Town.
  • Ida Janine van Staden from Parklands College is in her third year at Vega Cape Town.
  • Chiquita Williams from PJ Olivier Art Centre in Stellenbosch in her third year at Stellenbosch Academy.

2013

  • Anita Dama from Good Hope Seminary High School in the Western Cape completed her studies at the AAA School of Advertising in Cape Town.

2012

  • Anthea Lakay from Good Hope Seminary High School in the Western Cape graduated in 2015 from AAA School of Advertising in Cape Town and is now employed in the creative industry.

2011

  • Ayesha Daniels, from Gardens Commercial in Cape Town graduated in 2014 with a qualification in Communication Management in Creative Brand Communication from Vega Cape Town. She is now employed in the creative industry.

2009

  • Busisiwe Mahlangu, from Benoni High School graduated in Communication Management in Creative Brand Communication at Vega Johannesburg and is now permanently employed.

2008

  • Siyabonga Ntamela, from Lenarea Secondary School completed a one year Advertising course at Vega's Imagination Lab and followed his studies with an internship at Draftfcb Durban as a DTP Operator. Siyabonga is now employed in the creative industry and was a Loeries Judge in 2015. Watch his inspiring story on YouTube.

2008

  • Zwelisha Giampetri, from Durban Girls High completed a three year BA Communication Management course in Creative Brand Communication at Vega Durban, followed by an internship at Ogilvy Durban. Zwelisha is now employed in the creative industry.