Loeries Official Rankings 2017
Download the 2017 Loeries Official Rankings here
The Loeries makes changes to Official Rankings - gives points for Finalists in 2018
From this year’s awards in August, the Loeries is including points for Finalists in its Official Rankings across Africa and the Middle East.
In the past, the Loeries only awarded points for Bronze awards and above. From 2018, ten Finalists will be equivalent to one Bronze award, and Finalist points will be capped to a maximum of 30 Finalists – equivalent to 3 Bronze awards.
“I think this change should be encouraging to small agencies and countries just starting to improve their creative output,” says Loeries CEO Andrew Human. “We have around 20 countries entering the Loeries, with a broad spread of work. On the lower end, we will now be able to distinguish regions, countries and agencies through Finalists, while on the upper end the Grands Prix and Golds will make the difference.”
“The Loeries Official Rankings are a useful and independent measure of who’s doing what across the region. Recognising Finalists allows us to drill deeper for a better representation of performance across the whole of Africa and the Middle East.”
Full information on the Loeries Official Rankings can be found on loeries.com as well as rankings for previous years. The entry deadline for this year’s Loeries is 15 May, and Loeries Creative Week takes place from 16 to 19 August in Durban. All details can be found on the website.
While there can be many ways of analysing any competition, we have provided a thorough and fair process to accurately report on the results of the awards. The exact methodology that is used for the ranking is described here, and publication of the chosen procedures in advance of our entry deadline and judging ensures no bias in favour of any particular outcome.
How the rankings are calculated:
- Points are given for each award, with the points based on the probability of winning each award.
- NEW: From 2018, points are given to finalists. A maximum of 30 finalists will be awarded.
- 300 points for Grand Prix; 110 points for Gold; 40 points for Silver; 15 points for Bronze; 90 points for Craft Gold; 30 points for Craft Certificate, 1.5 points for Finalist (to a maximum of 45 points for Finalists).
- Single entries (Type A) that are combined into one campaign award during judging will receive 1,5 times the points. For example, if three print posters are combined and awarded a Campaign Gold, then the award will be worth 1,5 x 110 = 165 points.
- All Campaign (Type B) categories will all be awarded 1,5 times the points.
- Where more than one company or individual has been credited for anyone credit, the points will be divided equally between the parties. For example, if two companies share the “Agency” credit on a digital website, then each company will receive half the points; or if three people share the “Writer” credit, then each person will receive a third of the points. However, one writer and one creative director will each receive the full points.
- A company cannot receive points as both an agency and as a production company.
- Production companies will receive points from International Craft entries; however, agencies will not receive any points. For example, if a company from within the eligible region does work for an international client, based on a brief and concept created outside the eligible region, then the work is eligible for a craft award and craft points.
PLEASE NOTE: Our knowledge is only as good as the information we receive! Please remember that all rankings are calculated according to the information you provide on the entry forms.
Ranking information and methodology last updated 3 April 2018