Doing good while doing good business – The concept of Shared Value recognises that business and society can mutually benefit from the implementation of a shared value strategy.

The Shared Value category recognises companies that deliver value to shareholders, while positively impacting society through their business models and practices.

The Loeries defines Shared Value as a programme that shows a tangible Company Benefit and delivers real Social Benefit.

The Company Benefit must be for a commercial entity and can be in any form; for example revenue, brand awareness, brand loyalty, customer retention, new customer acquisition, etc. The Social Benefit can also come in many forms; for example: lifestyle improvement, access to services, community upliftment, education, standard of living, environmental impact, etc.

Upliftment and transformation of underprivileged communities is a major focus of the Shared Value award; however Social Benefit is not necessarily limited to underprivileged communities or those in financial need. For example, Social Benefit may be in the form of lifestyle, health and environmental benefits.

Areas for consideration include:

  • Adaptation of products and markets to make a greater impact on, or contribution to society, whilst continuing to meet or exceed shareholder expectations;
  • Re-consideration of practices within the value chain (inbound logistics, operational processes, outbound logistics, procurement policies and processes, sales and marketing activities and service delivery) to implement social and/or environmental innovation;
  • Collaboration with industry associations, charitable organisations, other businesses and/or external partners to address societal challenges while benefitting the brand;

Eligibility: What can be entered?
Check the following to determine if your entry is eligible:

  1. The programme must be developed and implemented in our region.
  2. The Shared Value award is not for an ad campaign nor for a charity programme.
  3. Entries must have a Commercial Brand involved in the programme – entries only involving a not-for-profit entity are not eligible.
  4. The programme must align with the business of the Company, and demonstrate positive business and social benefits.
  5. Entries must be active during the period of 1 June 2017 to 31 May 2018. The implementation may have started prior to this date, but the programme must be running during at least a portion of this eligibility period.
  6. Entries can be re-submitted each year as long as the programme remains active. Previous winners may be considered every year for an award as long as the programme remains at the same high standard.

Who can enter?

Entries can be submitted directly by any company (Brand) or its representative agencies. 

See “Category Types” in this document for an explanation of the Category Type

XB1A Shared Value

Type A & Single Element

Do you have an ongoing and measurable:

  • environmental or social benefit?
  • benefit to the brand?


  • PDF - Questionnaire
  • JPEGS and/or
  • Overview Video




No physical entries will be allowed for this category. You can submit a video and/or a JPEG presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

Additional information must be submitted with every entry in the Shared Value Award.
Please download the form
here and check the category information for full criteria.


Media Type




Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.



·       7063 (w) x 5008 (h) pixels

·       File size is 5MB - 15MB per image

·       Maximum of 10 JPEGS

·       Text must be legible when projected to a screen.

·       Submit close up images of small details that need to be seen by the jury.

·       Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.


Entry Questionnaire

Entry Questionnaire is downloadable from the Loeries entry system. This form must be completed and saved as a PDF then uploaded to your entry.

HOW TO SEND YOUR JPEG FILES AND PDF ENTRY FORM – UPLOAD VIA OUR ONLINE ENTRY SYSTEM. You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video Submission Format which you can find in the Entry Guide. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview

We recommend that a 30 second edit is also provided for the awards ceremony.


Hints and Tips


TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: No boards or physical material will be accepted for the Shared Value category. You must submit a video and/or a Jpeg presentation.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: No more than 10 jpegs will be accepted.

TIP No 6: Remember to complete the questionnaire and upload it with your entry.

Link Text

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