Categories

PRINT COMMUNICATION

Physical material must be submitted for ALL entries in Print Communication.

 See “Category Types” in this document for an explanation of the Category Type. 

PR1
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
PR1A

Newspaper Advertising

Includes all advertising in Newspapers using standard advertising media space.

Type A & Individual Element

 

Mandatory:

  • Newspaper

 Optional:

Overview Video
PR1B

Tactical Use of Newspaper

Non-traditional and special use of Newspapers, e.g. complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.

Type A & Individual Element

  • Submit original piece (preferred) or a copy

 Note: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper Advertising category, even if an advert is specific to a particular event, date or other occurrence.

Mandatory:

  • Newspaper or
  • 3D Piece

Optional:

  • Overview Video
  • Boards
PR1C

Magazine Advertising

Includes all advertising in Magazines using standard media space.

Type A & Individual Element

 

Mandatory:

  • Magazine

Optional:

  • Overview Video
PR1D

Tactical Use of Magazine

Non-traditional and Special use of Magazines, e.g. complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.

Type A & Individual Element

  • Submit original piece (preferred) or a copy
NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence.

Mandatory:

  • Magazine or
  • 3D Piece

Optional:

  • Overview Video
  • Boards
PR1E

Indoor Posters

Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc.

Type A & Individual Element

NOTE: All Outdoor and Street Pole entries must go in the Out of Home category.

Mandatory:

  • Poster

Optional:

  • Overview Video
PR1F

Branded Content - Print

Includes: books, magazines, newspaper, original content. This includes all genres - fiction, reality, documentary or entertainment.

Type A & Individual Element

  • Submit original piece (preferred) or a copy
  • OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a consumer magazine published by the brand and integrating the brand in the messaging and content (such as an in-flight magazine).
  • OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an existing print publication (such as a paid-for feature article in a magazine).
  • Ensure your entry description explains the context and how the material was viewed

Mandatory:

  • Boards
    or
  • 3D Piece

Optional:

Overview Video
PR1G

South African non-English Print Advertising

Includes: Newspaper, Magazine or Indoor Posters, using standard media space.

Type A & Individual Element

  • Only print in South African non-English languages can be entered.
  • The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.
 

Mandatory

  • Newspaper
    or
  • Magazine

or

  • Poster

Optional:

Overview Video

 

PR2      PRINT & OUT OF HOME CRAFTS

Only creative work applicable to the Print Communication and Out of Home categories can be entered into Print & Out of Home Crafts, however, it is not a prerequisite that your work is entered into one of these categories.

NOTE: Entries submitted into the Communication Design categories cannot be entered into Print & Out of Home Crafts, but must be entered into Design Crafts.

See “Category Types” in this document for an explanation of the Category Type.

ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT

PR2A

Art Direction

Type B & Individual Element

·         Crafts must follow the same submission requirements as the corresponding category above.

 

PR2B

Writing

Type B & Individual Element

·         Crafts must follow the same submission requirements as the corresponding category above.

 

PR2C

Photography

Type B & Individual Element

·         Crafts must follow the same submission requirements as the corresponding category above.

 

PR2D

Illustration

Type B & Individual Element

·         Crafts must follow the same submission requirements as the corresponding category above.

 

PR2E

Typography

Type B & Individual Element

·         Crafts must follow the same submission requirements as the corresponding category above.

 

PR2F

South African Non-English Writing

Type B & Individual Element

·         Crafts must follow the same submission requirements as the corresponding category above.

 

Preparation

PRINT COMMUNICATION

PHYSICAL MATERIAL MUST BE SUBMITTED FOR ALL ENTRIES IN THIS CATEGORY – please follow the relevant specs for each category, as shown below.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUBMISSION FORMAT

REFEFR TO THE ENTRY GUIDE - SUBMISSION FORMATS FOR FULL REQUIREMENTS.

All Non-English entries must be accompanied by translations. This can be written translations (for Print Only). Include any essential explanation for the judging panel to understand the context of the translation.

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

·       7063 x 5008 pixels

·       File size is 5MB - 15MB per image

·       Maximum of 10 JPEGS

·       Text must be legible when projected to a screen.

·       Submit close up images of small details that need to be seen by the jury.

·       Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

NEWSPAPER

Unmounted print

Maximum sizes for Newspaper (DO NOT MOUNT):

  • Landscape 450mm x 300mm
  • Portrait 300mm x 450mm
Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

MAGAZINE

Unmounted print 

Maximum sizes for Magazine (DO NOT MOUNT):

  • Landscape A3
  • Portrait A4

Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

POSTER

Unmounted print  

DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.

  • You must enter your poster in the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0, you must enter a presentation board with images showing your poster in-situ (see Board specs below).

Posters should be sent flat - do not use poster tubes as the work gets damaged easily.

BOARDS

Unmounted print   

DO NOT USE FOAM BOARD

  • Use thin, stiff cardboard up to a maximum size of A2.
  • Maximum of 10 boards – multiple boards should not be attached to one another.

Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

3D PIECE

Original material that was commercially published or launched.

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.

NEWSPAPER AND MAGAZINE

Maximum sizes for Newspaper and Magazine (DO NOT MOUNT):
Newspaper = 450mm x 300mm landscape or 300mm x 450mm portrait;
Magazine = A3 Landscape, A4 portrait; larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

Tactical Print - All tactical print entries should include the original media (or a copy). You may also provide additional information explaining the entry using boards and/or video.

POSTERS –  SUPPLY AS UNMOUNTED PRINTS. You must enter your poster in the size that was originally flighted up to a maximum of A0. If your poster was flighted larger than A0, you must enter a physical board with images showing your poster in-situ (see accepted specs below).

PRINT CRAFTS – these must be entered into the Print & Out of Home Crafts category as per the specs provided for that specific media type, i.e. a magazine craft entry cannot be submitted the size of a poster, but must follow the magazine guidelines provided. This applies to all Craft entries.

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH ENTRY
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.

PRINT / OUTDOOR & OUT OF HOME CRAFTS

Print / Outdoor & Out of Home Craft entries must be submitted as per the specs provided for that specific media type, i.e. a magazine craft entry cannot be submitted the size of a poster, but must follow the magazine guidelines provided. This applies to all Craft entries.

See the PRINT COMMUNICATION & OUT OF HOME requirements.

 

Hints and Tips

PRINT COMMUNICATION


TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: Remember that all Print entries should be un-mounted and please ensure the correct sizes are used for Newspaper and Magazine entries. You will be required to re-submit these entries if they are incorrect.

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