Categories

PR & MEDIA COMMUNICATION

This category is for the strategic and innovative use of PR & Media Communications to drive coverage of a brand.

It is VITAL that PR & Media Communication has been used as a key tool to drive coverage. It is not enough to say that “it went viral and the media coverage was massive.”

See “Category Types” in this document for an explanation of the Category Type. 

LE1
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT

LE1A

PR & Media Communication Campaign

Includes any PR activity resulting in non-paid for (editorial) coverage on any media platform, e.g. print, radio, TV, Internet.

Type B

  • Any medium can be used to generate this coverage, including an event, activation, mailers, press release - or a combination of elements.
  • Entries should include an explanation of the PR strategy and implementation thereof, showing innovative approaches to obtaining PR coverage in multiple media. Results, where available, should be included to demonstrate a distinctive growth in brand exposure.

Mandatory:

  • ·JPEGS and/or
  • Overview Video

 Optional:

  • Audio

Preparation

PR COMMUNICATION

No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

Please provide one overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use jpegs and/or video where appropriate, and provide written description to enable the jury to understand your entry.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

  1. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.
  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

  1. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

    We recommend that a 30 second edit is also provided for the awards ceremony.

IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials).  You should follow the Radio preparation guidelines for all audio submissions.

 

Hints and Tips

PR COMMUNICATION
Impress on the judges how PR coverage was seeded. Provide examples of the coverage received and show how this coverage was generated through your PR strategy. Show your entire PR campaign and all the associated results. Please provide one overview of your campaign as a cohesive entry Do not simply submit multiple elements. Use boards/Jpegs and video where appropriate, and provide written description to enable the judges to understand your entry.


You can choose to use Jpegs or boards to present your entry. Do note use both for judging. However, if you are submitting boards, then you will need to submit jpegs of your boards for the awards ceremony, should you win. You can also use video only to present your entry or submit a video with jpegs/boards as supporting material.

If submitting video material, please follow the TV, Film & Video Preparation Guidelines.

Link Text

Please click on one of the categories below: