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FACEBOOK CHALLENGE 

This challenge gives you an opportunity to show the world there is no problem your creativity can’t solve. Winning this challenge, wins you a Loerie and an all-expenses paid trip to Loeries Creative Week in August 2018, to collect the coveted award yourself.

Background to the challenge
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian organisation, providing assistance without discrimination as to nationality, race, religious beliefs, class or political opinion.

With 100 million members in 190 countries, its vision is to inspire, encourage, facilitate and promote, at all times, all forms of humanitarian activities by National Societies, with a view to preventing and alleviating human suffering, and thereby contributing to the maintenance and promotion of human dignity and peace in the world.

Even though it's 2018, Cholera, largely eliminated from the western world, is still very much affecting the people of Africa. In fact, the percentage of people who die from reported cholera cases in Sub-Saharan Africa remains higher than anywhere else, many of them children – and this from a disease that’s highly preventable and treatable. 

Facebook and the IFRC challenge you to use your creativity to make a difference. Read the brief, attend the Facebook kick-off webinar, work with Facebook’s Creative Shop to refine your entry and see your ideas change lives.

Important to know:

  • Entry fees are sponsored by Facebook.
  • All work will be judged by industry leaders and clients from the IFRC, with the overall winner announced at the Loeries in August 2018.
  • The winners will win an all-expenses paid trip to Loeries Creative Week in August 2018 to attend the Loeries Award ceremony and receive their award.
  • The winning entry will be flighted live on Facebook and/or Instagram in 2018, courtesy of Facebook.
  • There will be regular check-ins with Facebook's Creative Shop team
  • A maximum of three students are allowed to collaborate on any one entry.
  • The entry deadline is May 15th 2018.

YA7     FACEBOOK CHALLENGE

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

YA7A

 

 

Facebook Challenge

 

Type A & Individual Element

 

  • Create a powerful, mobile-first ad campaign for the International Red Cross and Red Crescent Societies.
  • It must be designed to run on Facebook / Instagram (FB / IG) to help drive awareness and
    education of Cholera on the Continent.
  • Use the power of FB / IG to grant millions of people access to basic health care and prevention
    education via the IFRC.
  • Entries for The Facebook Challenge must include a description of your idea and insights, and how you solved the problem creatively. This overview must be submitted in an electronic format.
  • Students may submit a maximum of 3 videos that are mobile friendly and that can be played on Facebook/Instagram.
  • You can work alone or in teams (max 3 students) to create your campaign.

 

Mandatory:

  • JPEGS and/or
  • Overview Video
  • Facebook   / Instagram Video

 

 

 

Preparation

The Loeries Facebook Challenge

  • Create a powerful, mobile-first ad campaign for the International Federation of Red Cross and Red Crescent Societies (IFRC).
  • It must be designed to run on Facebook / Instagram (FB / IG) to help drive awareness and education of Cholera on the Continent.
  • Use the power of FB / IG to grant millions of people access to basic health care and prevention education via the IFRC.

How it works

  • Read the full detailed brief here and the full entry guideline here.
  • You can work alone or in teams (max 3 students) to create your campaign.
  • Your work will be entered into the Loeries 2018 Facebook Challenge category at no cost to you.
  • All work will be judged by industry leaders and clients from the Red Cross, with the overall winner announced at the Loeries in August 2018.
  • The winning work will be produced and go live to millions of people on Facebook.
  • There will be weekly check-ins with Facebook's Creative Shop team via video chat to make sure your ideas are Facebook-first and mobile-friendly. The weekly check-ins launch in April, and will run on Thursdays between 2pm and 4pm (CAT timezone), using BlueJeans. To dial in: https://bluejeans.com/4343784124
  • Facebook Blueprint
    E-learning course you can follow in your own time. Register here.
  • 12 April | 1:00pm - 2:00pm CAT time zone - Kick-off training webinar 
    With Head of Facebook’s Creative Shop for Africa, Aviv Weil. Register here.
  • 19 & 26 April | 12pm - 2pm CAT time zone - Pop-up Shop to review ideas
    (15-minute slot per team) 

    One-on-one consultations with Facebook’s Creative Shop. Register here.
  • 3 May & 10 May | 12pm - 2pm CAT time zone - Pop-up Shop to refine ideas 
    (15-minute slot per team) 

    As we approach the final weeks to finalise and submit your campaigns, Aviv will guide teams on their final thoughts and touch-ups. Register here.
  • The entry deadline is May 15th 2018.

Supporting documentation about Cholera

  • Ending Cholera Global roadmap to 2030 here.
  • What is Cholera? Treating Cholera? How to stop it? here.
  • Cholera prevention and control here.
  • International Federation of Red Cross and Red Crescent Societies visual identity guidelines here.

Requirements

  • A maximum of three students are allowed to collaborate on any one entry.
  • Students may submit a maximum of 3 videos that are mobile friendly and that can be played on Facebook/Instagram. Videos should be 1:1 format (square) or 9x16 (vertical). Ad specs guide: https://www.facebook.com/business/ads-guide/video/facebook-feed/video-views.
  • The winning entry will be flighted live on Facebook and/or Instagram in 2018, courtesy of Facebook.
  • The winners will win an all-expenses paid trip to Loeries Creative Week in August 2018 to attend the Loeries Award ceremony and receive their award.
  • All entries must be submitted via loeries.com where full entry instructions can be found.
  • The entry deadline is May 15th 2018.

These instructions apply specifically to material for The Facebook Challenge. PLEASE NOTE: NO OTHER FORMATS WILL BE ACCEPTED – IF YOUR FILES ARE NOT SENT IN THE CORRECT FORMAT YOUR ENTRY MAY BE REJECTED!

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

TRANSLATION – All non-English entries must include subtitles. Include any necessary explanation for the jury to understand the context of the translation.

DO NOT PLACE YOUR NAME OR YOUR EDUCATIONAL INSTITUTION’S BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to you or your school is included on the entry.

SPECIFICATIONS FOR FACEBOOK/INSTAGRAM VIDEO FILES:

  1. HD 1080
  2. Framed square 1:1 (1080 x 1080)
  3.  Portrait HD (1080 x 1920)
  4. 16Mbps
  5. Include subtitles - as all videos play silently until you touch the screen
  6. Include up-front context on what people are about to watch – e.g. title, branding for your film, etc.
  7. No longer than 60 secs – the shorter and punchier the better. Most people don’t watch full videos on social media if they are too long

 Note: Video files must be transcoded as per Video submission formats. Please see the Entry Guide for more information.

Hints and Tips

Read the full detailed brief here.

Click here for the full Loeries entry information and guidelines  - you will find all you need to know about the Facebook Challenge for Students under Student Awards.

Tips for Facebook Challenge

  1. Attend the Facebook webinars and follow the e-Learning to learn more about creating award-winning mobile campaigns – sign up here
  2. Explore the work the International Federation of Red Cross and Red Crescent is doing around cholera in Africa – you can read more on the Facebook Challenge site.
  3. Think about the audience you are targeting and their access to the internet – remember, this is a video campaign that will run on Facebook and Instagram
  4. Explore short, punchy form of video story telling – and remember, make it square or vertical for the mobile screen.
  5. Include up-front context on what people are about to watch (e.g. title, branding for your film etc.) – people speed through the feed, make them stop and pay attention.
  6. Remember to create for sound off and delight with sound on – use captions and text cleverly to make sure the video works even without sound, but also think about giving people a reason to switch the sound on.
  7. Have a look at how other Non-profits have used Facebook to create impact here.