Categories

XC EFFECTIVE CREATIVITY

The overarching requirement for entries in the Effective Creativity category is to demonstrate “a great idea that delivered business results.” Additional information must be submitted with every entry in the Effective Creativity category. Please download this form online.

See “Category Types” in this document for an explanation of the Category Type. 

ID CATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT

 XC1A

 Effective Creativity

Previous Winner

  • All entries in the Effective Creativity category must have been awarded a Loerie in the past two years (2016 or 2017)
  • Entries must show business results achieved.

Mandatory:

  • PDF
  • JPEGS and/or
  • Overview Video

Optional:

  • Original content video
  • Audio

Preparation

EFFECTIVE CREATIVITY

No physical entries will be allowed for this category. You can submit a video and/or a JPEG presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

Additional information must be submitted with every entry in the Effective Creativity category.
Please
download the form here and check the category information for full criteria.

SUBMISSION FORMAT

Media Type

Description

Specification

PDF

Entry Questionnaire

Entry Questionnaire is downloadable from the Loeries entry system. This form must be completed and saved as a PDF then uploaded to your entry.

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

·       7063 x 5008 pixels

·       File size is 5MB - 15MB per image

·       Maximum of 10 JPEGS

·       Text must be legible when projected to a screen.

·       Submit close up images of small details that need to be seen by the jury.

·       Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check the Entry Guide for submission formats.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.

  • Duration specific to category requirements
  • As per video specifications above

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.

  • Maximum 30 Secs
  • As per video specifications above

AUDIO

 
  • Preferred video in .MOV file format (see video specifications above), or audio MP3 file format
  • Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)

HOW TO SEND YOUR JPEG FILES AND PDF ENTRY FORM – UPLOAD VIA OUR ONLINE ENTRY SYSTEM. You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video Submission Format which you can find in the Entry Guide. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview

We recommend that a 30 second edit is also provided for the awards ceremony.

IS USING AUDIO, Audio files are optional for this category. Please follow the Audio Submission Format which you can find in the Entry Guide.

 

Hints and Tips

EFFECTIVE CREATIVITY

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: No boards or physical material will be accepted for Effective Creativity. You must submit a video and/or a Jpeg presentation.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: No more than 10 jpegs will be accepted.

TIP No 6: Remember to complete the questionnaire and upload it with your entry.

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