IN | DIGITAL & INTERACTIVE COMMUNICATION |
NOTE: Branded Content is not a separate subcategory in Digital but can be entered into in any of the subcategories below, depending on the medium used.
See “Category Types” in this document for an explanation of the Category Type.
ID | SUBCATEGORY | CATEGORY TYPE | REQUIREMENTS | SUBMISSION FORMAT |
IN1A | Display Advertising Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows |
Type A & Individual Element | NOTE: Internet video (e.g. YouTube paid for advertising) must be entered into the Film category. |
Mandatory:
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IN1C |
Website or Microsite A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com |
Type A & Individual Element |
Mandatory:
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IN1E |
Social Media |
Type A & Individual Element |
NOTE: Stand-alone Internet video must be entered into the Film category. |
Mandatory:
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IN1F |
Digital Applications, Games & Interactive Tools |
Type A & Individual Element |
Mandatory:
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IN2B |
Mobile Media |
Single Category - Type A & Individual Element |
Mandatory:
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IN3A |
Data-Driven Campaign |
Type B & Individual Element or Multi-Element or Multimedia |
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Mandatory:
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IN3B |
Digital Integrated Campaign |
Type B & Multimedia |
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Mandatory:
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IN4 | DIGITAL CRAFTS |
Only creative work applicable to the above Digital & Interactive categories can be entered into Digital Crafts, however, it is not a prerequisite that your work is entered into one of these categories.
See “Category Types” in this document for an explanation of the Category Type.
ID | SUBCATEGORY | CATEGORY TYPE | REQUIREMENTS | SUBMISSION FORMAT |
IN4A |
User Experience Design |
Type B & Individual Element |
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IN4D | Writing |
Type B & Individual Element |
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IN4E |
Use of Technology |
Type B & Individual Element |
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IN4F |
Music and Sound Design |
Type B & Individual Element |
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