Categories

COMMUNICATION DESIGN

See “Category Types” in this document for an explanation of the Category Type. 

DE1 BRAND IDENTITY & COLLATERAL DESIGN
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
DE1A

Logos
Single Logo Design

TYPE A & Single Element

  • May include reference material showing the development of the logo and its application.
  • Include supporting imagery showing the logo in context.

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards and/or
  • 3D Piece
DE1B Identity Programmes

TYPE B & Multimedia

  • Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead, and envelope May include digital components.
  • Show all elements of the brand Identity. 

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards and/or
  • 3D Piece
DE1C

Posters & Billboards

Type A & Individual Element

Posters

NOTE: There is a Poster category in Print Communication. You must select the most appropriate category for your entry. 

Mandatory:

  • Poster
  • JPEGS and/or
  • Overview Video

Optional:

  • Boards

Billboards

  • Show Billboards in-Situ when possible.

NOTE: There is a category for Billboards in the Out of Home category. You must select the most appropriate category for your entry. 

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards
DE1D

Direct & Promotional Mail

Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.

Type A & Individual Element

  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.
NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry.

Mandatory:

  • JPEGS and/or
  • Overview Vide and/or
  • Boards and/or
  • 3D Piece
DE1E

General Collateral
All loose design elements,
including: calendars, cards, carry bags, fabric designs, in-store, invitations, labels, P.O.P, promotional items, wallpaper, wrapping paper

Type A & Individual Element

  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional:

  • Boards and/or
  • 3D Piece
DE1F

Creative Use of Paper
A category for any innovative use of paper in
design.

Type B & Individual Element

 

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional:

  • Boards and/or
  • 3D Piece
DE2 THREE DIMENSIONAL & ENVIRONMENTAL DESIGN
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
DE2A

Architecture
All architectural projects
including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.

NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

Type A & Individual Element

  • Important to show how the design assists in communicating the brand.
  • The launch date is not critical as long as the work has not previously been entered.

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards
DE2B

Interior Design & Temporary Structures
All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.

NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade

Type A & Individual Element

  • Important to show how the design assists in communicating the brand.
  • The launch date is not critical as long as the work has not previously been entered.

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards
DE2C

Package & Industrial Design

Industrial Design includes all products for commercial use.

Package Design includes: beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging

Type A & Individual Element

  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards

Optional:

  • 3D piece
DE2D

Furniture Design
Includes all furniture design for retail and commercial purpose.

Type A & Individual Element

 

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards
DE2E

Clothing, Fabric & Wallpaper Design
Includes all design for retail and commercial purpose.

Type A & Individual Element

  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

  • JPEGS and/or
  • Overview Video and/or
  • Boards

Optional:

  • 3D piece
DE3 PUBLICATION DESIGN
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
DE3A

Single Element
Includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category.

Type A & Individual Element

  • Physical publications only.
  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional:

  • Boards and/or
  • 3D Piece
DE3B

Whole Publication
Includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category.

Type A & Individual Element

  • Physical publications only.
  • Send actual 3D piece when possible.
  • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional:

  • Boards and/or
  • 3D Piece
DE4 MOTION & DIGITAL GRAPHIC DESIGN
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
DE4A

Broadcast Design & Graphics
Commercial station and channel branding,
including: logos, interstitials, identities, TV channel branding, programme branding, motion graphic design.

Type A & Multi-Element

  • Can be produced using animation or shot footage but no usage of existing footage permitted (e.g. edits from content featured on the station are NOT permitted).
  • Videos over 20 seconds must be entered individually.

NOTE: TV content promos or trailers should be entered in the Film category.

Mandatory:

  • Overview Video and/or
  • Original Content Video
DE4B

Design for Digital
This category
recognises the important role that design has in digital media. Any digital platform can be entered here, for the jury to consider the innovation in graphic design on the platform. Examples include animation, motion graphic and still design – websites, mobile, interactive applications, publication design.

Type B & Individual Element

 

Mandatory:

  • JPEGS and/or
  • Overview Video
DE CAMPAIGN
ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
DE5A

Design Mixed-Media Campaign

 

Type B & Multimedia

  • A minimum of three different media types are required from the Communication Design
  • Please provide an overview of your campaign as a cohesive entry.  
 

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional:

  • Poster and/or
  • Boards and/or
  • 3D Piece

 

DE6 DESIGN CRAFTS

Only creative work applicable to the above Communication Design categories can be entered into Design Crafts, however, it is not a prerequisite that your work is entered in the main Design categories.

NOTE: Entries submitted into the Print Communication and Out of Home categories cannot be entered into Design Crafts, but must be entered in Print & Out of Home Crafts.

See “Category Types” in this document for an explanation of the Category Type. 

ID SUBCATEGORY CATEGORY TYPE REQUIREMENTS SUBMISSION FORMAT
DE6A Photography

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.
  • Send original piece when possible.
 
DE6B Writing for Design

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.
  • Send original piece when possible.
 
DE6C Illustration

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.
  • Send original piece when possible.
 
DE6D Typography

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.
  • Send original piece when possible.
 
DE6E Art Direction / Graphic Design

Type B & Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.
  • Send original piece when possible.
 

Preparation

COMMUNICATION DESIGN

 WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material. Multiple elements may be presented using any combination of boards, jpegs and/or video.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUBMISSION FORMAT

REFEFR TO THE ENTRY GUIDE - SUBMISSION FORMATS FOR FULL REQUIREMENTS.

Where necessary, please provide an overview of your entry - do not simply submit multiple elements. Use any combination of boards, jpegs and/or video where appropriate, and provide a written description to enable the judges to understand your entry.

Media Type

Description

Specification

JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

·       7063 x 5008 pixels

·       File size is 5MB - 15MB per image

·       Maximum of 10 JPEGS

·       Text must be legible when projected to a screen.

·       Submit close up images of small details that need to be seen by the jury.

·       Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.
  • Duration specific to category requirements
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

POSTER

Unmounted print  

DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.

  • You must enter your poster in the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0, you must enter a presentation board with images showing your poster in-situ (see Board specs below).

Posters should be sent flat - do not use poster tubes as the work gets damaged easily.

BOARDS

Presentation board 

DO NOT USE FOAM BOARD

  • Use thin, stiff cardboard up to a maximum size of A2.
  • Maximum of 10 boards – multiple boards should not be attached to one another.

Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

3D PIECE

Original material that was commercially published or launched.

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH BOARD OR 3D PIECE
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.

GUIDELINES SPECIFIC TO EACH SUB-CATEGORY:

NOTE: Provide as much information as necessary to assist the jury in understanding your entry.


BRAND IDENTITY & COLLATERAL DESIGN

Logos –
Show Logos in context. When entering a logo design, preferably do not just send the final logo; Add supporting imagery showing the logo in context. You can also include graphical references showing the evolution of the logo.


Identity Programmes – Show all elements of the brand identity. Include original material where relevant. Use boards for multiple elements (see top of page).

Posters & Billboards

Posters – If your poster was flighted larger than A0, you may submit an overview video, physical board and/or jpeg presentation with images showing your poster in-situ. Note: There is a Poster Catgegory in Print Communication. You must select the most appropriate category for your entry.

Billboards – you may submit an overview video, physical board and/or jpeg presentation with images showing the billboard in-situ, where possible. Note: There is a catgegory for Billboards in the Out of Home  category.  You must select the most appropriate category for your entry.

Direct & Promotional Mail and General Collateral – Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, send images and appropriate descriptions either on one or more boards or as jpegs (see top of page).

Creative Use of Paper - Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, send images and appropriate descriptions either on one or more boards or as jpegs (see top of page).

THREE DIMENSIONAL & ENVIRONMENTAL DESIGN
Architecture, Interior Design & Temporary Structures –
It is important to show how the design assists in communicating the brand. For example, how does the interior design of the restaurant assist in portraying the brand? In the case of Architectural and Interior Design projects, the launch date is not critical as long as the work has not been previously entered. Architectural and Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

Send images and appropriate descriptions either on one or more boards, or as jpegs (see top of page). Additionally, you may supply video material in support of your entry, although this is not necessary (video submissions must be a maximum of 2 minutes long and should follow the  Video submission format).

Package & Industrial Design – Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, please send images and appropriate descriptions on one or more physical, or as jpegs (see top of page).

PUBLICATION DESIGN
Whenever possible, please send the actual piece. If you cannot send the original, please send images and appropriate descriptions on one or more boards, or as jpegs (see top of page).


MOTION GRAPHIC DESIGN - TV Channel Branding & Identity
Please follow the  Video Submission Format.

DESIGN MIXED MEDIA CAMPAIGN
Please provide one overview of your campaign as a cohesive entry – do not simply submit multiple elements. Use pysical, jpegs and/or video where appropriate, and provide a written description to enable the judges to understand your entry.

DESIGN CRAFTS
Please supply all flat media unmounted (e.g. Posters).

If the craft is on media such as packaging or a publication, please check the relevant requirements provided for that category – and always supply the original where possible.


Hints and Tips

COMMUNICATION DESIGN

TIP 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, Relevance to the Brand, Target Audience and Chosen Medium.

TIP 2: View the Preparation tab for full entry formats and guidelines.

TIP 3: No more than 10 boards or jpegs will be accepted.

GUIDELINES SPECIFIC TO EACH SUB-CATEGORY:

NOTE: Provide as much information as necessary to assist the jury in understanding your entry.


BRAND IDENTITY & COLLATERAL DESIGN

Logos –
Show Logos in context. When entering a logo design, preferably do not just send the final logo; Add supporting imagery showing the logo in context. You can also include graphical references showing the evolution of the logo.


Identity Programmes – Show all elements of the brand identity. Include original material where relevant. Use boards for multiple elements (see top of page).

Posters & Billboards

Posters – If your poster was flighted larger than A0, you may submit an overview video, physical board and/or jpeg presentation with images showing your poster in-situ. Note: There is a Poster Catgegory in Print Communication. You must select the most appropriate category for your entry.

Billboards – you may submit an overview video, physical board and/or jpeg presentation with images showing the billboard in-situ, where possible. Note: There is a catgegory for Billboards in the Out of Home  category.  You must select the most appropriate category for your entry.

Direct & Promotional Mail and General Collateral – Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, send images and appropriate descriptions either on one or more boards or as jpegs (see top of page).

Creative Use of Paper - Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, send images and appropriate descriptions either on one or more boards or as jpegs (see top of page).

THREE DIMENSIONAL & ENVIRONMENTAL DESIGN
Architecture, Interior Design & Temporary Structures –
It is important to show how the design assists in communicating the brand. For example, how does the interior design of the restaurant assist in portraying the brand? In the case of Architectural and Interior Design projects, the launch date is not critical as long as the work has not been previously entered. Architectural and Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

Send images and appropriate descriptions either on one or more boards, or as jpegs (see top of page). Additionally, you may supply video material in support of your entry, although this is not necessary (video submissions must be a maximum of 2 minutes long and should follow the  Video submission format).

Package & Industrial Design – Whenever possible, please send the actual piece, unless of course it is too large. If you cannot send the original, please send images and appropriate descriptions on one or more physical, or as jpegs (see top of page).

PUBLICATION DESIGN
Whenever possible, please send the actual piece. If you cannot send the original, please send images and appropriate descriptions on one or more boards, or as jpegs (see top of page).


MOTION GRAPHIC DESIGN - TV Channel Branding & Identity
Please follow the  Video Submission Format.

DESIGN MIXED MEDIA CAMPAIGN
Please provide one overview of your campaign as a cohesive entry – do not simply submit multiple elements. Use pysical, jpegs and/or video where appropriate, and provide a written description to enable the judges to understand your entry.

DESIGN CRAFTS
Please supply all flat media unmounted (e.g. Posters).

If the craft is on media such as packaging or a publication, please check the relevant requirements provided for that category – and always supply the original where possible.

 

Link Text

Please click on one of the categories below: