Presidents & Regional Judges



Jury Presidents



Pum Lefebure
Co-Founder & Chief Creative Officer
Design Army
Washinton DC, USA

Pum Lefebure is a co-founder and chief creative officer of Design Army in Washington, DC, where she oversees all creative coming through the agency's doors. An award-winning creative director and savvy business leader, Pum has dreamed up and developed numerous high-profile campaigns worldwide. The Thailand native brings a global sensibility to American design - a creative point of view that draws from different cultures and resonates with diverse audiences.

Guided by an international eye and entrepreneurial edge, Pum has helped expand the agency's client base and elevate its reputation as a trend-setter. Pum's hallmark is a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking and industry know-how, she has proven that good design is the cornerstone of good business. Her work and words of wisdom have been featured in Huffington Post, Forbes, Entrepreneur, Fast Company, CMO magazine, Communication Arts and Adweek, to name just a few.

Pum regularly judges elite design competitions around the world including Cannes Lions, Clio, D&AD and Spikes Asia. She served as the President of the One Show Design jury, AdFest, and London International Awards. Her work has earned a plethora of awards, including D&AD, One Show, ADC, Red Dot, AIGA, SPD, and TDC, among others. She has has been asked to give design lectures and lead workshops from Copenhagen and Beijing to Monterrey and Moscow. 

Pum excels at establishing the vision behind high-profile campaigns. Skilled in the creation and implementation of corporate identity, branding, conceptual design, she is known for her distinctive art direction. Pum has guided the design and development of an array of award-winning work. Her clients include the Academy Awards, Adobe, GE, Disney, Bloomingdale's, Ritz Carlton, PepsiCo, Washington Ballet, Neenah, Smithsonian and Lucas Film. 

Pum was named as one of Adweek's Creative100 in 2016. Graphic Design USA named her as one of the top 50 People to Watch, and she was awarded as a Rising Star by the Washington Business Journal's Women Who Mean Business. Pum currently serves as a member of the Board of Directors for The One Club in New York.



Keith Cartwright
Executive Creative Director
California, USA

In 2016 Keith Cartwright was named in Adweek Magazine as the 50 top Creatives in the business, and was recognized by Advertising Age as a Media Maven for 2016. Keith Cartwright is currently Executive Creative Director at BSSP, the largest independent advertising Agency in California. There he’s re­sponsible for creative leadership across all brands.

Keith Cartwright was previously the CCO and Founder of Union Made Creative in Culver City. Since opening in 2011 Union has garnered awards and media attention throughout its client roster, which included Nike­LA, GE, Lego, and the San Francisco Film Society. Keith’s relationship with Nike was responsible for helping redefine Nike West, and launched #keepbuilding, the well-recognized campaign for the Lego brand breaking gender stereotypes in the toy category. To date #keepbuilding is the most viewed commercial in Lego’s history.

UNION was acquired by BSSP in 2016

Prior to UNION Keith was a SVP Group Creative at the Martin Agency in Richmond, Virginia. Prior to that he was Creative Director at Wieden+Kennedy, New York where he led the Jordan Brand account along with Nike Can­ada, and Nike New York. Keith was responsible for launching “Become Legendary” for the Jordan Brand which became the centerpiece across all marketing, and helped the Jordan Brand reach a billion dollars in sales for the first time in its history.

 From 2004 -2006 Keith was a Creative Director at TBWA Chiat Day. While at Chiat Keith was responsible for the Adidas Brand, Ray Ban, Persol, and Motorola. During his tenure at Chiat they were recognized by Cannes as Agency of the Year and Adidas was recognized as Advertiser of the year.

 Keith has been awarded and recognized by every major awards organization in his field including; The One Show, Clio’s, AICP, AIGA, Addys, Art Directors Club, The London and New York Festivals and D&AD and Cannes. Keith has been a member of the award show jury for AICP, Art Directors Club, Addys and Cannes.



Götz Ulmer
Chief Creative Officer

Jung Von Matt
Hamburg, Germany

Götz Ulmer was born 50 years ago in Stuttgart, Germany. He studied Graphic Design and startet his career in 1995 as a Junior Art Director at Jung von Matt. Boringly enough, he's staying in the very same agency for 20 years now.

Götz was honored with numerous awards for clients like Vodafone, MINI, eBay, Audi, Mercedes and the Hamburg Philharmonic Orchestra in international advertising festivals and judged most of them: Cannes, OneShow, DA&D, Clio, New York Festivals etc.

Till today he has no clue how he could accomplish that.                 



Markus Maczey
Chief Creative Officer

Planet.Net Group
Munchen, Germany

Markus Maczey is a 1976 born bavarian creative director.

After more than 10 years as a designer and art director in traditional advertising agencies like Jung von Matt and .start, he started 2008 at the Serviceplan Group as an executive digital creative director. In 2016 he was named CCO of the Plan.Net Group and oversees the creativ output of  the national and international offices. His work has been recognised at Cannes Lions, D&AD, LIAA, Eurobest, Webby and many more.



Regional Judges

Daniel Correa
Creative Director

Impact BBDO
Dubai, UAE

Daniel started his career nearly 13 years ago in a small design agency in Brazil.

A few years later, he was the #1 Young Creative Professional at El Ojo de Ibero-America, the most prestigious advertising festival in Ibero-America.

After working across different agencies in Brazil, he moved to Argentina, where he started working at Ogilvy & Mather. In his 5 year journey at Ogilvy, he helped the agency become the #1 Creative Agency in Argentina and Direct Agency of the Year at the Cannes Lions Festival. 

The same year, he was also the most awarded Art Director in Argentina at the Cannes Lions Festival.

In 2014, Daniel moved to Dubai to become Creative Director at Impact BBDO. Since then, he has been instrumental in seeing the agency become the country’s most awarded agency as per the 2015 Gunn Report and Agency of the Year at Dubai Lynx 2016 and 2017.

Daniel’s work has been recognised by Cannes Lions, D&AD, Clio, The One Show and  many others. In total, he has won over 90 international awards across every different category. He has also had the honour to be a part of the jury at New York Festivals, Adstars and Global Cristals. 

Aside from advertising, Daniel’s life goal is to win a Nobel Prize. If not today, tomorrow.


Aimen Alwan
Freelance Designer
Dubai, UAE

Aimen has worked in the design field for more than 17 years and has been involved in branding projects for many international branding agencies where he specialises in brand identities and the Arabisation of English wordmarks.


Bolaji Alausa
Executive Creative Director
Noah's Ark
Lagos, Nigeria

Noah’s Ark is the top agency outside South Africa in Sub-Saharan Africa according to the Loeries 2016 Agency Ranking. Bolaji knows what it feels like to win a Loerie and a Young Lion, which he did in 2009, leading to him representing Nigeria in Cannes.


Chrisna Basson
Head of Strategy
Weathermen & Co
Windhoek, Namibia

Chrisna is judging the Loeries for the second consecutive year. A native Namibian, she has worked on a wide range of big and small brands for JWT in South Africa and Germany, and for King James in Cape Town. It was there that she was a key member of the team that helped create a strategy for the Johnnie Walker brand, which saw it, end a challenging period with the award-winning “Meet Your Match” and “Johnnie Walker Wager” campaigns.


Ewurafua Addo-Atuah
Country Marketing Head
AB InBev

Ewurafua is currently the Country Marketing Head at Accra Brewery Limited, AB InBev’s Ghana business and manufacturers of Ghana’s number one selling beer, CLUB Lager which celebrated its 85th anniversary last year. She’s held a number of roles in Accra Brewery since joining in 2013 and has worked in the legal and customer service fields in Ghana and the UK. She loves shopping for contemporary Ghanaian fashion and is quick to accept an invitation to travel both in Ghana and abroad.


Jason Nartey
Creative Head
Nairobi, Kenya

Jason is a truly African Creative having worked and led projects in over 10 African countries (including Ghana, Nigeria, Togo, Senegal, Cameroun and South Africa) over the span of his 15-year career including leading his team to the status of “Most awarded Agency in Ghana” during his time at Origin8 Saatchi & Saatchi and as the most Awarded Agency in the country (7th & 8th Local Advertising Awards) as Creative Head of SCANAD Ghana.


Martin Karanje Kiare
Chief Creative Officer
Bluetooth Enabled Advertising Networks (BEAN)
Nairobi Kenya

Martin founded Bean in 2009 and today it is Kenya’s largest independent digital agency, proving the success of the strong disruption ethos and family culture he has built. Named among Kenya’s Top 40 Men Under 40, Martin knew his disruption strategy was working when Bean Interactive won platinum at the AVA Digital Awards.


Mathieu Plassard
Chief Creative Officer

Ogilvy & Mather Africa
Nairobi, Kenya

A 20-year plus veteran, Mathieu started as a Strategic Planner with Y&R in Paris. He joined Ogilvy & Mather in 2000 and in 2014 Mathieu joined Ogilvy Africa as Regional Managing Director to accelerate the growth of the Group in Sub-Saharan Africa.


Steve Babaeko
Chief Executive Officer & Chief Creative Officer

X3M Ideas
Lagos, Nigeria

In addition to his leadership roles at X3M Ideas, Steve is the founder of X3M Music, a record label focused primarily on developing young talent. And nurturing young talent in the art of self-reliance is one of his specialities. Driven by creativity and challenge, Steve is a writer, consumer behaviour analyst, and brand builder. With 20 years of industry experience (MC&A Saatchi & Saatchi, Prima Garnet Ogilvy and 141 Worldwide) he founded X3M Ideas in 2012.


Waitheru Kabiru
Digital Marketing Specialist

Coca-Cola East & West Africa
Nairobi, Kenya

For the past five years Waithera has led digital content and connections for Coca-Cola in Sub-Saharan Africa, taking the digital lead on successful marketing campaigns that include “A Billion Reasons to Believe in Africa”, 2014 FIFA World Cup, Coke Studio Africa, Share a Coke and Taste the Feeling. 

Before this, she headed the Digital Media Unit of 98.4 Capital FM Kenya, where she was instrumental in establishing the radio station’s mobile and social platforms.