Integrated Campaign




Daniel Correa
Creative Director

Impact BBDO
Dubai, UAE

Daniel started his career nearly 13 years ago in a small design agency in Brazil.

A few years later, he was the #1 Young Creative Professional at El Ojo de Ibero-America, the most prestigious advertising festival in Ibero-America.

After working across different agencies in Brazil, he moved to Argentina, where he started working at Ogilvy & Mather. In his 5 year journey at Ogilvy, he helped the agency become the #1 Creative Agency in Argentina and Direct Agency of the Year at the Cannes Lions Festival. 

The same year, he was also the most awarded Art Director in Argentina at the Cannes Lions Festival.

In 2014, Daniel moved to Dubai to become Creative Director at Impact BBDO. Since then, he has been instrumental in seeing the agency become the country’s most awarded agency as per the 2015 Gunn Report and Agency of the Year at Dubai Lynx 2016 and 2017.

Daniel’s work has been recognised by Cannes Lions, D&AD, Clio, The One Show and  many others. In total, he has won over 90 international awards across every different category. He has also had the honour to be a part of the jury at New York Festivals, Adstars and Global Cristals. 

Aside from advertising, Daniel’s life goal is to win a Nobel Prize. If not today, tomorrow.



Steve Babaeko
Chief Executive Officer/Chief Creativity Officer
X3M Ideas
Lagos, Nigeria

Steve brings to the agency his significant experience in building brands across industries. Steve’s passion for creativity matches his love for challenges. He is a writer, consumer behaviour analyst, brand development expert and motivational speaker. Steve nurtures youths to be self-reliant that is why individuals and groups always invite him to speak to young Nigerians at many seminars and workshops.

He started his advertising career at MC&A Saatchi & Saatchi in 1995, before he later joined Prima Garnet Ogilvy and 141 Worldwide where he worked till early 2012, bringing his experience in the industry to a cumulative 20 years. In 2012, he took the bold step and left 141 worldwide to start his own advertising agency X3M Ideas Limited.

Steve holds a bachelor’s degree in Theatre Arts from the prestigious Ahmadu Bello University, Zaria, Kaduna State, Nigeria. He is an Associate member of the Advertising Practitioners Council of Nigeria (APCON). Steve is currently the Vice-Chairman for Association of Advertising Agencies of Nigeria (AAAN) LAIF Board, and also the current Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.

He has attended several international Leadership trainings namely;

2016 – Executive Program for Growing Companies, Stanford Graduate Business School, USA.

2015 - Authentic Leadership Development, Harvard Business School.          

2014 – Digital Marketing Strategy I & II, Columbia University Business School, USA.

2013- Integrated Executive Leadership & Performance Management, Howard University School of Business Washington DC, USA.

Steve is also the founder of X3M Music, a music record label company that is focused primarily on developing young talents. 



Ahmed Tilly
Chief Creative Officer
Johannesburg, South Africa

Ahmed Tilly is currently the Chief Creative Officer at FCB Joburg.

Tilly has been on The Loeries Awards judging panel for over a decade. In 2015 he judged the Cannes Lions Festival. He’s been appointed to the Creative Circle in South Africa for 3 consecutive years. In 2016 he was appointed to the ACA board. He has been nominated by his peers, every year since 2012 in the “Most Admired” series. In 2016 he was voted The Most Admired Creative Boss in Johannesburg 2016 and was runner-up in South Africa.

Ahmed’s work has been awarded around the world but the work he is most proud of is the kind that is loved and shared by South Africans.


Pete Case
Chief Creative Officer
Cape Town, South Africa



Peter Khoury
Chief Creative Officer
Johannesburg, South Africa

Peter Khoury has delivered growth to his clients’ bottom lines and won numerous advertising awards throughout his career. He joined TBWA\ Hunt Lascaris in 2000, where he launched the BMW 6 Series global campaign and repositioned Sasol as a company of infinite possibilities. He also worked with TBWA\ Chiat Day to launch the Pedigree Worldwide “We’re for Dogs” campaign in 2004/2005. In 2007 he played a pivotal role in starting hotshop MetropolitanRepublic. As ECD he helped change the global lexicon forever by leading his team in the 2010 FIFA World Cup “Ayoba” integrated campaign for telecom provider MTN. In 2014 he rejoined TBWA\ Hunt Lascaris as CCO, with the intention of taking South Africa’s most iconic agency to new heights.

He has already guided the agency to Best Individual Agency in South Africa 2015, and Best Radio Agency in the World according to Cannes Lions 2015. He has also dabbled in the movie business as a creative and marketing consultant to local film “Stone Cold Jane Austin” and the DStv series “Ayeye”. His numerous awards include 3 Gold, 6 Silver and 1 Bronze Cannes Lions, 1 Yellow and 7 Wood D&AD Pencils, 1 Gold and 5 Bronze Clio statues, 2 Gold, 3 Silver and 1 Bronze One Show Pencil, and a Cannes Young Creative Award. His work is also featured in Cannes Lions Game Changers – The Evolution of Advertising, and multiple times in the elusive Gunn Report. In addition to advertising, Peter has used his creative energy to formulate his own clothing/lifestyle brand, Zero One One.


Kirk Gainsford
Executive Creative Director
Mullen Lowe
Cape Town, South Africa

Kirk studied visual arts before joining a design studio. He discovered he didn’t have the patience required to make it as a great designer and moved into advertising. He is the Chief Creative Officer of MullenLowe South Africa. He believes in the creative industry and has been involved in award winning work locally and internationally. He believes in creativity. Great work sets you apart. And award winning work should be the work that is referenced for years to come. 



Fran Luckin
Executive Creative Director
Johannesburg, South Africa

*Also on Craft Panel

Fran Luckin is Chief Creative Officer of Grey Africa in Johannesburg. Together with the executive team, she has helped to transform the creative output of the agency from traditional advertising into a fully integrated multi-media, digital and social communications offering.

After 20 years in “traditional” advertising, featuring tours of duty at TBWA Hunt/Lascaris, and ten years at Ogilvy & Mather Johannesburg, during which she served as Executive Creative Director, Fran joined digital agency Quirk (now Mirum Africa) as CCO. She produced digital campaigns for MacDonald’s, The Nelson Mandela Foundation and Reckitt Benckiser.

Her work has been recognised by every major awards show.

She has had the privilege of serving on three previous Cannes Lions Juries and has also judged the Clio Awards, D&AD, and the One Show. This year she will serve as Jury President of the Print and Publishing Jury at the Cannes Festival of Creativity.

She has an M.B.A from the Berlin School of Creative Leadership. Her thesis looked at the role of awards shows (particularly the Cannes Lions) in driving creative innovation.

She is a frequent speaker at industry events and is Chairman of the Academic Board of the Red & Yellow School of Advertising.



Neo Mashigo
Executive Creative Director
M&C Saatchi
Cape Town, South Africa

Neo Mashigo is the Co Founder and Executive Creative Director of I See A Different You. He is former Chairman and current board member of The Loerie Awards – South Africa’s premier advertising Awards. He also seats on the Creative Circle Committee.

Before joining I See A Different You full-time, Neo was Executive Creative Director at two of South Africa’s Creative and largest Advertising Agencies Ogilvy & Mather Johannesburg and FCB Johannesburg.

Neo is passionate about African Creativity and doing Advertising work that is more representative of Africa. He is known for identifying and developing black creative talent that become the leading Creatives in the Industry.

Neo has won several local and International Awards the latest ones being a Grand Prix at Cannes Festival of Creativity and The Loerie Awards.



Sbu Sitole
Co-Founder & Chief Creative Officer
The Odd Number
Johannesburg, South Africa

*Also on Craft Panel

Sibusiso Sitole is Co-Founder and Executive Creative Director of The Odd Number. With 13 years of experience in the Advertising Industry, Sbu Co-founded The Odd Number in 2015. The Agency has since attracted clients such as BBC Entertainment, Brand South Africa and Heineken International working on Sol Beer. Since opening shop the agency has also managed to win a gold and bronze Loerie, a gold Pendoring, the Umpheta Pendoring award and a creative circle Ad Of the month. The Odd Number is currently ranked at number 15 in the South African Creative Circle rankings, coming in as the number 1 Black Owned and Managed Advertising agency in South Africa.


Graham Lang
Chief Creative Officer 
Y&R South Africa and Africa
Cape Town, South Africa

*Also on Craft Panel

Howzit. I’m Graham. How are you? I am the Chief Creative Officer for Y&R South Africa and Africa. I live in Cape Town but I spend time in Jozi as well which is cool but the air up their kina makes my lips dry. Before this job I lived but mostly worked in London for just over 8 years at some big network agencies. Before that, I worked but mostly lived in Cape Town for 9 years at a small independent. I also need to mention that I have 3 boys. Two of which are twins but not the kind that are identical. I named one of them after Sir Alex Ferguson. His name is not Sir Alex Ferguson, it’s Alexander. And now for a shameless boast that I will put in quotations so that it seems like I’m not talking about myself, “During Graham's career he has won every major industry award across traditional and non-traditional categories. Amongst other shows, he has been selected to serve on The One Show, Cannes Lions and D&AD judging panels.”

That’s it for now. Peace.