DStv Seminar of Creativity


DStv Seminar of Creativity took place on Friday 18 August

The DStv Seminar brought the best of international thought leadership to the biggest gathering of the brand communications industry across Africa and the Middle East.

Watch each speaker's presentation by clicking on the link in their bio below:


Götz Ulmer 

Chief Creative Officer
Jung Von Matt
Hamburg, Germany

Watch Gotz's seminar presentation from Loeries Creative Week Durban 2017.

Götz Ulmer was born 50 years ago in Stuttgart, Germany. He studied graphic design and started his career in 1995 as a Junior Art Director at Jung von Matt. Boringly enough, he's stayed in the very same agency for 20 years now.

Götz has been honoured with numerous awards for clients like Vodafone, MINI, eBay, Audi, Mercedes and the Hamburg Philharmonic Orchestra at international advertising festivals and has judged at most of them: Cannes, OneShow, DA&D, Clio and New York Festivals.

Keith Cartwright

Executive Creative Director
California, USA

Watch Keith's seminar presentation from Loeries Creative Week Durban 2017.

In 2016 Keith Cartwright was named in Adweek Magazine as the 50 top Creatives in the business, and was recognized by Advertising Age as a Media Maven for 2016. Keith Cartwright is currently Executive Creative Director at BSSP, the largest independent advertising Agency in California. There he’s re­sponsible for creative leadership across all brands.

Keith Cartwright was previously the CCO and Founder of Union Made Creative in Culver City. Since opening in 2011 Union has garnered awards and media attention throughout its client roster, which included Nike­LA, GE, Lego, and the San Francisco Film Society. Keith’s relationship with Nike was responsible for helping redefine Nike West, and launched #keepbuilding, the well-recognized campaign for the Lego brand breaking gender stereotypes in the toy category. To date #keepbuilding is the most viewed commercial in Lego’s history.

UNION was acquired by BSSP in 2016

Prior to UNION Keith was a SVP Group Creative at the Martin Agency in Richmond, Virginia. Prior to that he was Creative Director at Wieden+Kennedy, New York where he led the Jordan Brand account along with Nike Can­ada, and Nike New York. Keith was responsible for launching “Become Legendary” for the Jordan Brand which became the centerpiece across all marketing, and helped the Jordan Brand reach a billion dollars in sales for the first time in its history.

From 2004 -2006 Keith was a Creative Director at TBWA Chiat Day. While at Chiat Keith was responsible for the Adidas Brand, Ray Ban, Persol, and Motorola. During his tenure at Chiat they were recognized by Cannes as Agency of the Year and Adidas was recognized as Advertiser of the year.

 Keith has been awarded and recognized by every major awards organization in his field including; The One Show, Clio’s, AICP, AIGA, Addys, Art Directors Club, The London and New York Festivals and D&AD and Cannes. Keith has been a member of the award show jury for AICP, Art Directors Club, Addys and Cannes.





Watch Luc's seminar presentation from Loeries Creative Week Durban 2017.

Luc-Olivier Marquet, Chief Executive Officer (CEO) of Unilever South Africa has 26 years experience in the FMCG industry, most of which was spent in developing and emerging markets.

He worked for the L'Oréal group for 22 years, in Mexico, Europe, Miami, Puerto Rico, and the Philippines until 2013 as well and led as the President and Managing Director of L'Oréal in the Philippines.

His background includes  working in Marketing (Brand Building and Brand Development), Customer Development as a Key Account Director, then into Travel Retail (Europe and Americas). He has 10 years experience as a Country Managing Director with L'Oréal.

He joined Unilever in June 2013 as Vice President for West Africa, living in Ghana, acting as Vice Chairman for the Board of Unilever Ghana Limited, as well as CEO of Unilever Cote D’Ivoire. In that role he was responsible for developing Unilever business in the 13 countries west of Nigeria, which includes 3 operating companies (Ghana, Cote D’Ivoire, and Niger) and representation offices.

He now moved to South Africa since January 2017.


Markus Maczey

Chief Creative Officer
Plan.Net Group 
Munchen, Germany

Watch Markus' seminar presentation from Loeries Creative Week Durban 2017.

Markus Maczey is a bavarian-born creative director.

After more than 10 years as a designer and art director in traditional advertising agencies like Jung von Matt and .start, he started 2008 at the Serviceplan Group as an executive digital creative director. In 2016 he was named CCO of the Plan.Net Group and oversees the creative output of the national and international offices. His work has been recognised at Cannes Lions, D&AD, LIAA, Eurobest, Webby and many more.


Pum Lefebure 

Co-founder and Chief Creative Officer
Design Army
Washington DC, USA

Watch Pum's seminar presentation from Loeries Creative Week Durban 2017.

Pum Lefebure is a co-founder and chief creative officer of Design Army in Washington, DC, where she oversees all creative coming through the agency's doors. An award-winning creative director and savvy business leader, Pum has dreamed up and developed numerous high-profile campaigns worldwide. The Thailand native brings a global sensibility to American design - a creative point of view that draws from different cultures and resonates with diverse audiences. 

Guided by an international eye and entrepreneurial edge, Pum has helped expand the agency's client base and elevate its reputation as a trend-setter. Pum's hallmark is a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking and industry know-how, she has proven that good design is the cornerstone of good business. Her work and words of wisdom have been featured in Huffington Post, Forbes, Entrepreneur, Fast Company, CMO magazine, Communication Arts and Adweek, to name just a few.

Pum regularly judges elite design competitions around the world including Cannes Lions, Clio, D&AD and Spikes Asia. She served as the President of the One Show Design jury, AdFest, and London International Awards. Her work has earned a plethora of awards, including D&AD, One Show, ADC, Red Dot, AIGA, SPD, and TDC, among others. She has has been asked to give design lectures and lead workshops from Copenhagen and Beijing to Monterrey and Moscow. 

Pum excels at establishing the vision behind high-profile campaigns. Skilled in the creation and implementation of corporate identity, branding, conceptual design, she is known for her distinctive art direction. Pum has guided the design and development of an array of award-winning work. Her clients include the Academy Awards, Adobe, GE, Disney, Bloomingdale's, Ritz Carlton, PepsiCo, Washington Ballet, Neenah, Smithsonian and Lucas Film. 

Pum was named as one of Adweek's Creative100 in 2016. Graphic Design USA named her as one of the top 50 People to Watch, and she was awarded as a Rising Star by the Washington Business Journal's Women Who Mean Business. Pum currently serves as a member of the Board of Directors for The One Club in New York.


Weera Saad

Head of Creative Shop

Watch Weera's seminar presentation from Loeries Creative Week Durban 2017.

As Head of MEA’s Creative Shop, Weera’s core task is to inspire and drive innovative ideas to help unlock the creative power of the platform for clients, agencies and media partners.

Weera joined Facebook from the world of advertising where she spent over 20 years in an eclectic career as a creative, then business head, and finally as Executive Director Strategic Planning at DDB and BBDO across the MEA region.

Recognised in the industry for her wide-ranging communications experience, Weera brings strategic research and analytics together with trend-spotting to create powerful brand stories.

She spent 2 years at ADMC and ImageNation, where she relaunched several media brands for the company and mentored young scriptwriters and directors, helping to develop their ideas into award-winning feature films. Her work has won several creative and effectiveness awards at the Effies, Lynx and Cannes.

Weera believes the future belongs to communicators who blur lines and smash through existing silos in order to create unexpected, exciting connections in this brave new world. Her quest at Facebook is to create a platform that scales up and delivers compelling “powerful stories” from the region to the world.

See the speaker videos from our 2016 thought-leaders:

2016 SPEAKERS (Click on a name to view the video presentation): 

Jimmy Smith
Chairman, CEO, CCO at Amusement Park
Los Angeles, USA

Bridget Jung
Digital Creative Director at Marcel Sydney
Sydney, Australia

Laura Jordan-Bambach
Creative Partner at Mr President
London, UK

Susan Credle
Global Chief Creative Officer at FCB
New York, USA

Debra Mallowah
Vice President: Personal Care at Unilever
Nairobi, Kenya

Sarah Personette
Vice President: Global Business Marketing at Facebook
New York, USA

Marco Cremona
Google Creative Lab - Lead
Moscow, Russia

Watch the 2015 speaker videos here:

2015 SPEAKERS (Click on a name to view the talk): 

If you missed out on the 2014 Speakers, watch the talks below

2014 SPEAKERS (Click on a name to view the talk):

  • Patrick Baron, Executive Creative Director of McCann Australia & O’ Melbourne
  • PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell - San Francisco
  • Rob Newlan, Head of Europe, Middle East and Africa, Facebook Creative Shop
  • Stephen Doyle, Creative Director of Doyle Partners - New York City
  • Yaw Nsarkoh, Managing Director, Unilever - Nigeria
  • John Vlismas, Comedian - South Africa

You can still watch the 2013 Speakers online!

2013 SPEAKERS (Click on a name to view the talk):