Loeries MasterClasses

Loeries MasterClasses 2017

The Loeries MasterClasses were back for the second year in 2017! Delegates got to kickstart their Creative Week experience with the sessions listed below, which were driven by industry leaders and experts in their field.

The sessions were held on Thursday 17 August at the Southern Sun Elangeni Hotel.

For more detail on all of the MasterClasses click here

Loeries MasterClasses 2017

 

MasterClass

Topic

Speaker

Target Audience

Google - session1

10h00 - 13h00
A deep dive into YouTube: all you need to know for campaign success


Lorraine Landon
Kerri Prissman
Jonothan Andrews
Creatives, marketing managers and brand managers
IAS

10h00 - 13h00
How Clients and Agencies can Adapt, Evolve and be Future-Fit for Cyber Challenges

Johanna McDowell (CEO of IAS), Mike Schalit (CCO of BBDO South Africa), Gau Narayan (regional director for BBDO Africa), and Selvin Govender (marketing director, Mercedes Benz South Africa)

Marketing managers, brand managers, CMO's
Raizcorp

10h00 - 13h00
Why Small Agencies Fail
Allon Raiz

Emerging small and medium agencies, or people looking to start their own agency 

Fort

14h00 - 17h00

Building at the speed of thought: the new creative economy Shukri Toefy Mid to senior-level creatives, marketing managers, managing directors, CEO's, educators

Goliath

14h00 - 17h00
The Business of Ideas Donovan Goliath
Nicholas Goliath 
Kate Goliath 
Students, junior to mid-level creatives, young entrepreneurs, brand managers, marketing managers

Google - session 2

14h00 - 17h00
Video advertising: what works best when

Lorraine Landon
Kerri Prissman
Jonothan Andrews
Creatives, marketing managers and brand managers
Mindscapes

14h00 - 17h00
The Rules Behind Breaking the Rules Ravid Kuperberg Creative thinkers, marketers, managing directors, creative directors, marketing directors and all disciplines in charge of managing creative ideas development