Young Creatives Award


The 2017 Loeries Young Creatives Award winners - Karmen Wessels and Thabang Tipi Manyelo

Karmen Wessels, copywriter at Native VML Cape Town, and Thabang Tipi Manyelo, copywriter at FCB Africa, are the 2017 Young Creatives Award winners. The Loeries Young Creatives Award recognises the creative performance of individuals aged 27 or younger. Each winner receives a Gold Loerie and R60,000. 

Copywriter Karmen Wessels started with Native VML four years ago as an intern. Brands she has worked on include Absolut, Jameson, Chivas, Metropolitan, DARG, Red Bull, BMW and Netwerk24. She has already claimed standout awards, among them Loeries, Bookmarks, Pendorings, and a Cannes Lion. Karmen graduated with distinction from AAA School of Advertising in 2013 after completing her BA Film & Media Production at the University of Cape Town in 2012, when she featured on the Dean’s Merit List.

Thabang Tipi Manyelo started his career at FCB Africa and, six years later, has grown into one of the agency’s finest copywriters of award-winning work for clients which include NetFlorist, CANSA, Gill, Toyota and Coca Cola. His most recent awards include Best of Show in radio at the One Show Awards, as well as a Graphite Pencil at D&AD. Tipi was the Inaugural Comedy Central Inter-Agency Comedy-Knockout Champion and in 2016 he was one of the judges of the Loeries non-English TV, radio and print category.

Loeries CEO Andrew Human, who is passionate about nursing the industry’s young creative talent, said the way the two winners were described by their employers indicated two individuals of great character who stood out from an impressive crowd. “Each of these individuals clearly has the admiration of their teams and clients, bringing fresh thinking into the industry and epitomising the young creatives we need to lead the next generation. We congratulate Karmen and Thabang – may they both live up to their promise,” he said.


Amori Brits, Head of Design, Shift Joe Public
Katie Mylrea, Art Director, Ogilvy & Mather Cape Town

Melusi Mhlungu, Copywriter, Ogilvy Johannesburg
Safaraaz Sindhi, Copywriter, Network BBDO

Matthew Pullen, Art Director, Ogilvy & Mather Cape Town
Freda Raubenheimer, Art Director, Joe Public

Natalie Rose, Copywriter, TBWA\Hunt\Lascaris
Kate Desmarais, Copywriter, Ogivly Cape Town

Jaco Burger, Partner & Designer, Ateljee
Jared Osmond, Copywriter, Net#work BBDO

Sophia Strydom, Designer, Joe Public
Kenneth van Reenen, Copywriter, MetropolitanRepublic

Mbuso Ndlovu, Art Director, MetropolitanRepublic   
Reijer van der Vlugt, Art Director, FoxP2

Joanne van der Linde, Art Director, Net#Work BBDO 
Sanjiv Mistry, Copywriter, Ogilvy

Simone Rossum, Graphic Designer, Joe Public
Darren Cronje, Art Director, Net#Work BBDO 

Reggie Makhetha, Art Director, Net#Work BBDO
Este du Plessis, Copywriter, Net#Work BBDO - education_creatives.jpg