Check the ‘Preparation Guidelines’ on how to enter your work.

TYPE D – Entry elements from all other main categories – Type A & Type C – can be re- entered here. HOWEVER THIS CATEGORY IS NOT FOR ADVERTISING CAMPAIGNS

Doing good while doing good business – The concept of Shared Value recognises that business and society can mutually benefit from the implementation of a shared value strategy.

Shared Value means that brands develop profitable strategies that deliver tangible social benefits, leading to competitive advantage and sustainability. Shared Value creates economic value and at the same time delivers societal value by addressing societal issues and challenges.

The Shared Value category recognises brands that profitably deliver value to shareholders, while positively impacting society through their business models and practices.

The Shared Value award is to recognise on-going programmes, not to recognise an advertising or marketing campaign. Previously entered programmes can be entered every year, as long as the programme continues.

The Shared Value award is not for an ad campaign nor does it recognise charities

Shared Value is more than charity – it is about adding value in a way that benefits the bottom line. By benefitting the shareholder and society at the same time a truly sustainable and beneficial programme is created.

What can be entered?

The Shared Value category will recognise entries that integrate shared value objectives, thereby creating economic and/or social value – while showing direct benefit to the brand.

The programme must align with the business of the organisation/company/brand. The entry must demonstrate the implementation of Shared Value to create positive business and social benefits.

Social benefit is not necessarily limited to underprivileged communities or those in financial need. For example, Social benefit may be in the form of lifestyle or health benefits, and environmental benefits.

Previous entries can be re-submitted each year as long as the programme remains active. Previous winners may be considered every year for an award as long as the programme remains at the same high standard.

Who can enter?
Entries can be submitted directly by any company (Brand) or its representative agencies.


  1. Shared Value entries must be active during the period of 1 June 2016 to 31 May 2017. The implementation may have started prior to this date, but the programme must be running during at least a portion of this eligibility period.
  2. Entries can be re-submitted each year as long as the programme remains active. Previous winners may be considered every year for an award as long as the programme remains at the same high standard.
  3. This is not for advertising campaigns, and charities. Please check “what can be entered” above.

Judging of the Shared Value category will follow the same principles as all other categories of the Loeries:

  • Innovation – it is important that the entry demonstrates innovation in the programme. It is not good enough to implement something that has been tried and tested, even if in another market or country. Previous entries and winners can be re-entered each year.
  • Quality of execution – How well the elements have been implemented will be evaluated.
  • Could it have been done better? Could more have been done?
  • Relevance to brand, target audience, and chosen medium – Who are the beneficiaries and what is the brand association of the programme? This includes an evaluation of the social or environmental impact.

In order to facilitate the judging of entries in the Shared Value category, the Loeries has appointed Tiekie Barnard from Shift Social Development, to assist in pre-evaluating the entries. Shift Social Development (PTY) Ltd will provide an independent analysis of the social/environmental impact of each entry.

Entries for the Shared Value Award must complete the additional questionnaire AS WELL AS provide an overview of the entire programme in electronic format.  Please check the “Preparation Guidelines” for more information.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

Entries must demonstrate shared value and specify how both the organisation and society have benefitted.


Shared Value Award




This category is not for advertising campaigns. Please review the eligibility criteria carefully.

Additional information must be submitted with every entry in the Shared Value category. Please download this form here.






No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.

 WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

Additional information must be submitted with every entry in the Shared Value category. Please download the form here and check the category information for full criteria.


  • High resolution (300dpi) Jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.

HOW TO SEND YOUR JPEG FILES AND PDF ENTRY FORM – UPLOAD VIA OUR ONLINE ENTRY SYSTEM. You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.


Hints and Tips


TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: View the Preparation tab for full entry formats and guidelines.

TIP No 3: No boards or physical material will be accepted for the Shared Value category. You must submit a video and/or a Jpeg presentation.

TIP NO 4: If you are using Jpegs to present your entry, make sure the work is clearly visible as judes will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

TIP No 5: No more than 10 jpegs will be accepted.

TIP No 6: Remember to complete the questionnaire and upload it with your entry.

Link Text

Please click on one of the categories below: